This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP of Revenue Marketing based in Canada.
Responsibilities
Lead the global revenue marketing strategy and execution, with clear accountability for pipeline creation, acceleration, marketing performance, and ROI.
Evaluate the existing revenue marketing engine across funnel performance, channel mix, budget allocation, attribution, and team structure, identifying opportunities for improvement.
Establish target accounts and ABM tiers across 1:1, 1, and scaled programs in close partnership with Sales.
Build and optimize integrated ABM and demand-generation programs designed to increase engagement, pipeline progression, and revenue.
Develop clear team priorities, KPIs, operating rhythms, and performance frameworks while driving early wins across priority initiatives.
Establish shared pipeline definitions, targets, and measurement frameworks with Sales and Revenue Operations.
Develop demand-generation programs that optimize channel investment based on commercial impact rather than lead or MQL volume alone.
Own marketing budget allocation and continuously shift investment toward channels and programs demonstrating the strongest business impact.
Build trusted reporting and attribution frameworks with Revenue Operations and establish a sequenced 12-month revenue marketing plan.
Partner closely with Sales, Revenue Operations, Product Marketing, Account Management, and other stakeholders to create a coordinated go-to-market motion.
Lead website conversion initiatives and oversee web strategy, SEO, and emerging AEO/AI-driven discovery opportunities.
Develop field and event marketing programs around priority accounts, including executive dinners, roundtables, and other targeted engagements.
Support customer marketing, lifecycle, advocacy, and expansion initiatives that contribute to customer value and revenue growth.
Build a high-performing revenue marketing team with clear priorities, responsibilities, and accountability.
Balance strategic planning with hands-on execution, stepping directly into critical initiatives when needed.
Requirements
10+ years of senior B2B marketing leadership experience is preferred, ideally within enterprise SaaS or technology organizations.
Extensive experience leading across multiple marketing disciplines, including demand generation, ABM, digital marketing, field marketing, events, or customer marketing.
Deep expertise in account-based marketing, including account selection, segmentation, intent signals, personalization, multi-channel orchestration, Sales alignment, and account-level measurement.
Proven track record of building demand-generation programs that generate measurable pipeline and revenue.
Strong commercial and analytical skills, with fluency in funnel metrics, pipeline performance, attribution, conversion rates, and marketing ROI.
Experience managing and allocating significant marketing budgets based on measurable commercial impact.
Demonstrated ability to operate as a strategic go-to-market partner to Sales and Revenue Operations, aligning priorities and resolving disagreements constructively.
Strong leadership and team-building capabilities, with experience shaping marketing teams, operating models, and priorities.
Builder mentality with the ability to establish strategy, prioritize effectively, and remain close enough to execution to personally drive important initiatives.
Experience with web strategy, SEO, and emerging AEO or AI-driven discovery is a plus.
Experience in identity, security, fintech, or a related industry is a plus.
Experience building field and event programs around target accounts is a plus.
Experience with customer marketing, lifecycle, and advocacy programs that support customer expansion is a plus.
Experience operating within a global, multi-region go-to-market organization is a plus.
Conditions
Flexible work-from-home arrangements.
Stock options providing an opportunity to share in company success.
Extra recharge days in addition to annual vacation.
Extensive medical, dental, and vision insurance.
Learning and Development budget.
Health and Sports budget that can be tailored to individual needs.
Four weeks of fully paid sabbatical leave after reaching five years of employment.
Opportunity to work in a global, collaborative, and fast-paced environment.
Equal-opportunity workplace committed to building a diverse and representative team.