About the Role
Neon is looking for a hands-on, analytical Brand and Growth Marketing Associate to help build Neon’s demand generation function from the ground up.
What You’ll Do (Responsibilities)
- Campaign Execution: Plan, build, and run multi-channel demand gen campaigns (email nurture, paid, retargeting) targeting mobile game studios and publishers. Own performance from first touch to sales handoff.
- Funnel Analytics & Reporting: Track and report on lead volume, MQL → SQL conversion, and pipeline contribution by channel. Use data to decide what to double down on and what to kill.
- Lead Management & Sales Alignment: Own day-to-day operations in our marketing automation and CRM stack — lead scoring, segmentation, routing, and data hygiene — and maintain a tight feedback loop with BD on lead quality and handoffs.
- Content-Driven Lead Generation: Partner with the team to turn Neon's existing assets (case studies, best-practice guides, benchmark data) into gated content and outbound campaigns that generate qualified interest.
- Event Support: Coordinate logistics remotely for 2–4 annual industry events and executive dinners around major conferences — venue booking, invite list management against target accounts, RSVP tracking, and post-event follow-up sequences that convert conversations into pipeline.
What You’ll Bring (Requirements)
- 1–3 years’ experience in demand generation, growth marketing, and/or B2B marketing, ideally at a B2B SaaS or fintech company.
- Data-driven approach. You’re comfortable looking at funnels, conversion rates, and campaign performance to understand what’s working and what isn’t.
- Strong communicator. You can write clear, compelling emails, ad copy, and campaign messaging that resonates with technical audiences.
- Comfortable with marketing tools. You’ve worked with platforms like HubSpot, Marketo, or similar marketing automation tools.
- Organized and proactive. You can manage multiple campaigns, events, and follow-up sequences at once while staying on top of the details.
Bonus Points
- Genuine enthusiasm for or experience with mobile gaming.
- Experience supporting or coordinating B2B events or executive dinners.
- Previous experience in a high-growth startup environment.