About the company
Esri is a global leader in GIS technology, building the ArcGIS platform.
Responsibilities
- Support and guide development of buyer-aligned paid and owned channel activation strategy
- Ensure media and creative tactics align to target personas and stages of the buyer journey
- Translate activation plans into actionable execution requirements
- Maintain timelines, coordinate asset production, and support timely deployment across platforms
- Assess in-market activations and evaluate execution quality and engagement signals
- Build and maintain strong working relationships with cross-functional stakeholders
- Document campaign assessments and best practices
- Stay current on cross-channel and creative best practices
Requirements
- 5+ years of experience in B2B digital marketing, campaign activation, or performance-driven marketing roles
- Demonstrated experience managing paid media, email marketing, and integrated digital campaigns
- Ability to interpret activation and channel-level performance signals
- Proven experience collaborating with strategists, creatives, analytics partners, and cross-functional stakeholders
- Strong written and verbal communication skills
- Bachelor's degree in marketing, communications, business, or a related field
- Occasional travel may be required (up to ~20%)
- Visa sponsorship is not available; applicants must be authorized to work in the U.S.
Conditions
- Base salary range: $86,528 - $140,608 USD
- Onsite position in Redlands, CA
- Total rewards include health and welfare benefits, 401(k), profit-sharing, 80 hours vacation, 12 paid holidays