About the company
Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.
Responsibilities
- Growth Strategy & Execution: Develop and implement a comprehensive growth marketing strategy focused on upsell and cross-sell within our existing seller base, aligned with Payoneer's business objectives and True ICP customer segments.
- Execute and continuously optimize multi-channel growth campaigns (including but not limited to email, WeCom, offline events, webinars) to drive seller engagement, product adoption, and conversion.
- Fuel the sales pipeline by generating and nurturing high-quality demand through targeted marketing automation and customer lifecycle management strategies.
- Maintain an integrated marketing campaign calendar, ensuring timely execution and strategic alignment across all online and offline marketing initiatives.
- Key Account Insights & Lifecycle Marketing: Conduct ongoing deep-dive analysis of key account needs and pain points through research, data analytics, and interviews to inform product and marketing strategies.
- Design and execute key account-specific growth programs, personalized communications, and loyalty initiatives to increase customer lifetime value.
- Ecosystem Partnerships & Brand Advocacy: Forge and manage strategic partnerships with key marketplaces, service providers, and ecosystem players to leverage collective resources for co-marketing activities and expanded brand reach.
- Drive brand advocacy within the seller community through customer case studies, industry events, and community management to boost Payoneer's advocacy and referral rates.
- Cross-Functional Collaboration & Project Management: Collaborate closely with Customer Success, Product and Vertical BUs, and RevOps team to ensure full synchronization of campaign goals, messaging, and timelines.
- Manage end-to-end campaign execution, including milestone tracking, deadline management, and resource coordination.
- Performance Analysis & ROI Optimization: Establish clear marketing objectives and KPIs; conduct regular, in-depth performance analysis to refine strategies using a data-driven approach.
- Provide strategic updates and performance reports to leadership and key stakeholders, translating data into actionable insights and recommendations.
Requirements
- Bachelor’s or Master’s degree in Business, Marketing, or a related field.
- 10+ years of professional experience, with at least 6 years specifically in B2B marketing, preferably within the cross-border e-commerce, FinTech, or global payments sectors.
- Proven Growth Marketer: Strong background in growth marketing and validated project management skills, with the ability to own and execute multi-channel strategies.
- E-Commerce Ecosystem Expert: Deep market knowledge and established network within the cross-border e-commerce seller ecosystem.
- Data-Driven Analyst: Strong analytical skills with a proven ability to use data to optimize campaigns and demonstrate marketing ROI.
- Tech-Savvy Practitioner: Hands-on experience with marketing automation platforms (e.g., Salesforce, Marketo, Braze) and digital marketing channels.
- Exceptional Communicator: Outstanding verbal and written communication skills in both English and Chinese.
- Results-oriented with strong drive and execution capabilities.
- Excellent cross-functional collaboration skills and customer empathy.
- Adaptable and innovative, thriving in a fast-paced, evolving environment.