About the company
FourKites helps customers operate global supply chains that are efficient, agile and sustainable. Join a team of curious problem solvers.
Responsibilities
- Design and execute integrated marketing plan spanning paid, content, and lifecycle programs
- Own strategy and execution for demand generation campaigns
- Build and manage nurture programs, including email sends
- Own end-to-end execution for roughly half of webinar program
- Draft first-pass content for demand gen campaigns
- Use AI tools to accelerate campaign work
- Own strategy, execution, and optimization of Google Ads and LinkedIn Ads
- Own quarterly keyword planning and competitive gap analysis
- Maintain and refresh ICP and target persona/title lists
- Own content syndication programs end-to-end
- Own third-party promotions and paid placements
- Build and maintain campaign planning templates and calendars
- Partner with agency contractors on social media
- Partner with marketing operations on reporting infrastructure
Requirements
- 5+ years of B2B demand generation or growth marketing experience, ideally in enterprise SaaS
- Direct, hands-on experience managing Google Ads and LinkedIn Ads campaigns
- Strong project management instincts
- Collaborative style
- Comfort working with data and marketing ops
- Strong writing skills
Conditions
- Office-based in Chicago, IL
- Expected annual base salary range: $100,000 - $130,000
- Eligible for bonus and incentive compensation, employee stock option program
- Benefits: 5 global recharge days, generous PTO, parental leave, annual wellness stipend, volunteer days