About the Company
Amplitude is a leading product analytics platform. We help teams build better products by understanding user behavior. Our multi-product portfolio includes analytics, experimentation (Statsig), and proactive Agents.
About the Role
We're looking for a Head of Product Marketing to define how Amplitude brings its multi-product portfolio to market. You'll shape the narrative across our analytics platform, Statsig, and our proactive Agents—creating a clear, differentiated story while helping each product win with its target audience.
This is a player-coach role. You'll set the strategy and operating model for Product Marketing while staying close to the work: shaping positioning, leading major launches, co-building AI loops to deliver customer and competitive insights, and partnering with Product, Engineering, Sales, and Marketing.
Responsibilities
- Define Amplitude's product narrative and positioning: Own the overarching product marketing strategy and point of view across our multi-product portfolio, including analytics, Statsig, and proactive agents. Develop a differentiated point of view and way to bring the company's worldview to life.
- Lead GTM strategy for major products and launches: Partner with Product and Engineering to bring new products and capabilities to market—from positioning and messaging to launch strategy, enablement, customer proof, and adoption. Set a creative approach that caters to the audience, market, and maturity of each product.
- Build and coach a high-performing AI native PMM function: Set the team's priorities, operating cadence, and bar for quality while developing PMMs into stronger strategists and storytellers.
- Turn customer and market insight into strategy: Develop a deep understanding of our customers, competitors, and market dynamics. Bring those insights back to Product, Engineering, and GTM to influence the product and experiments.
Requirements
- 10+ years of product marketing experience, including significant experience leading product marketing strategy for technical, enterprise, SaaS, developer, data, or AI/ML products.
- Experience leading and developing a product marketing team, while maintaining a strong track record as a hands-on individual contributor.
- Demonstrated success defining product positioning, messaging, GTM strategy, and major product launches across a multi-product portfolio in complex or rapidly evolving markets.
- Experience partnering closely with Product, Engineering, Sales, Customer Success, and executive leadership to drive cross-functional alignment and business outcomes.
- Strong technical product marketing experience, with the ability to quickly understand complex systems (data, analytics, AI/ML, or developer platforms), build credibility with engineering teams, and translate technical capabilities into clear, differentiated market narratives.
Conditions
- Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans.
- 401(k) retirement plan with an employer match of up to 1% of your eligible pay each pay period up to $2,000 annually.
- Flexible time off, paid holidays, and more.
- Generous stipends for wellness, commuter transit/parking, learning and development, new hire home office equipment, and much more.
- Excellent parental benefits including 12 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support.
- Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy sessions.
- Employee Stock Purchase Program (ESPP).