Develop differentiated positioning and messaging for each product line and segment
Plan, write, launch, and optimize lifecycle and marketing email campaigns
Gather customer insights from sales calls, conversations, and reviews to improve messaging and pages
Track conversion rates, repeat revenue, repeat order value, and CRM performance
Collaborate with executive leadership and cross-functional teams
Requirements
At least 4 years in B2B or e-commerce marketing with hands-on ownership of website conversion optimization, messaging, lifecycle marketing, or email programs
Customer-centric copywriting grounded in research and feedback
Experience building lifecycle or email marketing programs with measurable results