Position listed on behalf of a partner company that manages all applications and next steps.
Partner is looking for a CRO Manager based in Brazil.
Fast-paced, technology-driven eCommerce environment serving global direct-to-consumer brands.
Responsibilities
Own the end-to-end conversion rate optimization process: problem identification, hypothesis development, prioritization, experiment execution, results analysis, and implementation.
Analyze the complete customer conversion funnel (landing pages, product detail pages, checkout flows, quizzes, pricing, messaging) to identify friction points.
Develop data-driven hypotheses combining quantitative metrics with qualitative customer insights.
Prioritize experiments by expected business impact, revenue potential, acquisition efficiency, and retention.
Serve as CRO subject matter expert across Growth, Acquisition, Product, Creative, and Data teams.
Align messaging with acquisition and creative teams; translate hypotheses into experiments with product teams.
Maintain high experimentation standards: reliable test setups, KPIs, segmentation, statistically sound analysis.
Build and maintain a structured experimentation backlog.
Evaluate results critically and translate findings into business recommendations.
Promote a culture of experimentation and increase CRO maturity across the organization.
Requirements
4–6+ years of experience in CRO, experimentation, growth marketing, or performance-driven roles.
At least 2 years leading a team or coordinating cross-functional initiatives.
Experience in high-volume, fast-paced eCommerce or DTC businesses.
Proven ability to identify funnel bottlenecks and develop evidence-based hypotheses.
Strong prioritization skills based on business impact and commercial value.