About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Field & Partner Marketing Manager based in United States.
Responsibilities
- Own the day-to-day management and performance of long-term strategic media and partner marketing programs, while supporting broader strategic partnership initiatives and ensuring programs remain aligned with business and revenue objectives.
- Plan and execute co-marketing campaigns across webinars, events, content, newsletters, targeted placements, and other partner-led channels, establishing revenue targets, KPIs, shared success metrics, and clear accountability.
- Build and maintain strong senior-level relationships with strategic partners, influencing joint priorities, strengthening collaboration, and identifying opportunities for long-term growth.
- Manage partner communications thoughtfully and strategically, balancing advocacy, collaboration, commercial objectives, and the interests of multiple stakeholders.
- Develop and standardize repeatable processes for partner-led marketing motions, improving consistency, predictability, scalability, and execution quality across programs.
- Lead regional events, training sessions, and field activations associated with strategic partner programs, managing vendors, registration, audiovisual requirements, shipping, logistics, and on-site execution.
- Evaluate event and activation performance, using results and stakeholder feedback to make informed recommendations about future investments and program improvements.
- Support campaign strategy by contributing to campaign briefs, partner messaging, promotional plans, creative direction, and other materials that translate business objectives into compelling marketing initiatives.
- Collaborate with Product Marketing and Creative teams to develop effective co-marketing content while leading external content review and approval processes to maintain quality and alignment.
- Adapt messaging in real time based on partner conversations, audience needs, campaign performance, and changing business priorities.
- Identify and coordinate with industry voices, creators, influencers, and external partners, supporting the development and execution of emerging influencer and external marketing initiatives.
- Manage influencer and external-program timelines, publishing schedules, deliverables, and campaign tracking while partnering with leadership to evolve and scale these programs.
- Partner with Marketing Operations to monitor campaign performance, engagement, pipeline influence, and other relevant metrics, turning data into actionable recommendations.
- Own follow-through on partner deliverables, timelines, reporting, and commitments, ensuring programs remain on track and stakeholders have clear visibility into progress.
- Advocate for the organization’s vision and value proposition within strategic alliances and broader market conversations while identifying opportunities to strengthen external positioning and demand.
Requirements
- 3–5+ years of experience in B2B marketing, preferably across partner marketing, account management, field marketing, demand generation, or a closely related discipline.
- Proven ability to independently own and execute marketing programs tied directly to pipeline, revenue, engagement, or other measurable business objectives.
- Demonstrated experience building and scaling strategic partnerships that generate measurable, multi-quarter business or revenue impact.
- Strong project management skills, with the ability to coordinate multiple high-priority workstreams, manage dependencies, meet deadlines, and maintain execution quality in a fast-moving environment.
- Experience working directly with external partners, agencies, vendors, or strategic stakeholders, with a strong ability to build trust and manage relationships effectively.
- Excellent communication and interpersonal skills, including the ability to lead conversations, read stakeholder dynamics, adapt messaging in real time, and communicate confidently with senior audiences.
- Experience planning and executing events, webinars, training programs, field activations, and co-marketing campaigns from concept through completion.
- Strong content instincts and the ability to contribute meaningfully to campaign messaging, creative briefs, promotional concepts, and partner-facing materials.
- Strong executive presence, with demonstrated experience influencing senior stakeholders both internally and externally and representing marketing programs with confidence and credibility.
- Program-building mindset, with experience creating repeatable frameworks, processes, workflows, and operating practices that improve scalability and consistency.
- Strong ownership mentality, bias toward action, accountability for outcomes, and willingness