Marketing Operations Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager of Marketing Operations based in the United States.

This is an exciting opportunity to lead marketing operations for a growing technology organization expanding its digital identity and transaction management solutions across enterprise markets.

• Own, optimize, and govern the marketing technology stack, including marketing automation platforms, CRM integrations, intent data, enrichment solutions, account-based marketing tools, and webinar and event platforms.
• Design and maintain lifecycle stages, lead scoring models, lead routing processes, and service-level agreements in collaboration with Sales and Revenue Operations.
• Develop accurate, reliable dashboards that track pipeline contribution, conversion rates, sales velocity, channel performance, and other key marketing metrics.
• Build and maintain multi-touch attribution models and marketing return-on-investment reporting.
• Establish robust data governance practices, including enrichment, deduplication, data integrity, and compliance with applicable privacy and consent requirements.
• Define and enforce standards for UTM tracking, campaign structures, program setup, and quality assurance.
• Assess and implement new marketing tools, automation capabilities, and AI-powered workflows.
• Work closely with marketing, sales, revenue operations, and finance stakeholders to align processes and maintain consistent reporting.

• At least 7 years of experience in marketing operations, including 3 or more years in B2B SaaS environments with complex enterprise sales cycles.
• Strong hands-on experience with marketing automation platforms such as HubSpot or Marketo, alongside Salesforce CRM administration, integration, and data management.
• Demonstrated experience developing multi-touch attribution models, measuring marketing ROI, and building executive-level dashboards.
• Strong analytical capabilities, a systems-oriented mindset, and the ability to identify opportunities for process improvement through data-driven decision-making.
• Knowledge of data quality management, lead lifecycle design, campaign tracking standards, and privacy and consent requirements.
• Excellent documentation, problem-solving, and communication skills.
• Experience with SQL and business intelligence tools such as Looker, Tableau, or similar platforms is preferred.
• Familiarity with account-based marketing programs and intent data platforms such as 6sense or Demandbase is an advantage.

• Competitive Compensation: Expected total cash compensation of $150,000–$215,000 per year.
• Equity: Opportunity to receive equity as part of the overall compensation package.
• Healthcare Coverage: Medical, dental, and vision insurance.
• Financial Protection: Life insurance, short-term and long-term disability coverage, and a 401(k) retirement plan with a 4% employer match.
• Time Off: Unlimited sick and vacation time, 14 paid company holidays, and a four-week sabbatical after five years.
• Parental Leave: 12 weeks of paid parental leave.
• Remote Work Support: Monthly work-from-home stipend.