About the company
Esri builds the world's most powerful geographic information system. As a Senior Industry Marketing Manager, you will develop, manage, and execute strategic marketing campaigns within the national government and public safety markets.
Responsibilities
- Develop and execute integrated marketing campaigns using a wide range of channels, tactics, and approaches
- Create campaign assets, including messaging, print collateral, and digital content
- Contribute to third-party events and Esri-hosted events
- Deliver campaign assets on time and on budget
- Track campaign performance and engagement through campaign activity reports and analytics
- Utilize available technologies and processes to manage activities, segment audience data, run email campaigns, run advertising campaigns, build webpages, publish customer stories, and track analytics
- Build relationships with Esri customers to better understand audience needs
- Work with certified Esri software and solution providers, professional associations, media, and thought leaders
- Foster a vibrant user community through marketing activities
Requirements
- 5+ years of marketing experience within business-to-business and/or business-to-consumer fields
- Established knowledge of marketing principles, campaign management, and process improvement
- Excellent verbal communication and writing skills
- Highly organized, self-motivated, and able to manage multiple priorities and deadlines
- Knowledgeable to strong understanding of CRM, social media platforms, business intelligence, and project management processes
- Strong decision making, problem resolution, and creative thinking skills
- Must be able to travel up to 20% during peak marketing periods
- Bachelor's degree in marketing, business or related field
- Visa sponsorship is not available; applicants must be authorized to work for any employer in the U.S.
Conditions
- Base salary range: $86,528 - $140,608 USD
- Health and welfare benefits: medical, dental, vision, life insurance
- 401(k) and profit-sharing programs
- Minimum accrual of 80 hours of vacation leave, twelve paid holidays