About the company
We are looking for a Head of Growth / Head of Performance Marketing (f/m/x) to own paid acquisitions for wirkaufendeinauto.de and Autohero across Europe.
Responsibilities
- Lead paid acquisition across wirkaufendeinauto.de and Autohero, connecting both sides of the flywheel: sourcing cars from private sellers and selling inventory to buyers
- Understand selling and buying journeys end to end and translate customer intent, funnel behaviour and segment economics into channels, audiences, bidding and campaign architecture
- Stay close to every major channel and market, challenge experts in depth and personally step into accounts when performance requires it
- Combine CAC, Gross Profit, customer value, purchasing capacity and inventory into clear investment recommendations across brands, markets and channels
- Lead around 10 channel owners directly, set clear accountability, give direct feedback and develop people
- Run a disciplined test-and-learn roadmap, push platforms for early access, use AI, scripts and automation
Requirements
- 8+ years of hands-on experience and deep expertise across major paid platforms such as Google, Meta, TikTok and other performance platforms, ideally across multiple markets and at significant scale
- Understanding of customer journeys, conversion, CAC, inventory, capacity, unit economics and Gross Profit
- Knowledge of account structures, bidding logic, audiences, feeds, tracking and experiments
- Ability to turn data into decisions fast
- Demanding people leader with high bar and direct feedback
- AI-first, high ambition, high standards, low ego
- Fluent English is mandatory
Conditions
- Direct access to decision-making — work directly with VP Marketing
- Two businesses, multiple European markets, major advertising platforms, significant media investment
- Lead around 10 channel experts