About the role
As part of the GTM Analytics team, you will be the data partner for Fin's Mindshare function — the team responsible for building brand awareness, shaping market perception, and creating early engagement with target buyers. This role focuses on the top of the funnel: understanding how brand marketing, executive programs, experimentation, and upper funnel initiatives drive awareness, reach, and engagement before prospects ever enter a sales cycle. You will partner with Brand Marketing, Executive Programs, and GTM leadership to measure what's resonating, design experiments, and surface the insights that inform how Fin shows up in the market.
Responsibilities
- Top of Funnel Insights: Own reporting and analysis for upper funnel programs — measuring reach, awareness, engagement, and early-stage interest across brand marketing, content, and executive outreach initiatives.
- Brand Marketing Measurement: Develop frameworks to assess brand campaign effectiveness — tracking how brand investments translate into audience reach, mindshare, and downstream consideration.
- Executive Programs Analytics: Measure the impact of executive dinners, outreach programs, and high-touch engagement — understanding which accounts are being reached, how they engage, and what signals emerge.
- Experimentation: Design and analyze experiments across Mindshare programs — helping the team test messaging, channels, formats, and targeting to learn what drives awareness and engagement most effectively.
- Audience & Reach Analysis: Analyze who Fin is reaching across Mindshare initiatives — segmenting by ICP, account tier, persona, and geography to ensure programs connect with the right buyers.
- Cross-Functional Collaboration: Partner with Brand Marketing, Executive Programs, Demand Gen, and Sales to translate qualitative program goals into measurable outcomes and share learnings across teams.
Requirements
- 3–5 years of experience in analytics, marketing analytics, brand analytics, or a related field
- Strong understanding of top-of-funnel and brand metrics — awareness, reach, engagement, consideration, and audience composition
- Experience designing and analyzing experiments (A/B tests, holdout groups, incrementality measurement)
- Strong SQL skills; experience with data modeling tools (e.g., dbt) is a plus
- Experience with BI and visualization tools (e.g., Tableau, Looker, Streamlit)
- Comfort working with qualitative and quantitative data — not everything at the top of funnel has a clean conversion metric
- Proven ability to partner with marketing and executive stakeholders, framing ambiguous questions into structured analyses
- Clear communication skills — able to translate analytical findings into narratives that inform creative and strategic decision
Conditions
- The base salary range for candidates within the Greater Chicago Area is $137,700 - $164,500. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
- Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.