Brand and Creative Designer

Our partner is looking for a Brand and Creative Designer based in Netherlands.

• Own and continuously evolve the brand strategy, visual identity, and overall creative direction.
• Translate business and marketing strategies into distinctive creative concepts, campaigns, and compelling visual narratives.
• Maintain and develop the brand system, including guidelines, templates, imagery, typography, presentation standards, and visual principles.
• Establish creative direction across websites, product launches, social media, events, video, sales collateral, employer branding, and internal communications.
• Work closely with internal designers, external agencies, developers, and other creative specialists by creating clear briefs, providing constructive feedback, and maintaining high-quality standards.
• Develop campaign concepts from initial ideas through delivery, coordinating the people, resources, and workflows required for execution.
• Use AI-enabled tools for creative exploration, image and video production, rapid prototyping, content versioning, and workflow automation.
• Build scalable templates, processes, and creative systems that enable teams to produce high-quality, on-brand materials efficiently.
• Review creative output across the organization and consistently raise the standard of visual communication.
• Manage multiple creative initiatives simultaneously while maintaining ownership, consistency, and alignment with broader business priorities.

• 6+ years of experience in brand marketing, creative marketing, digital design, or a closely related discipline, ideally within a B2B SaaS or technology environment.
• A strong portfolio demonstrating ownership of brand systems, campaigns, launches, or other significant visual projects that you personally shaped and brought to market.
• Proven experience owning, developing, or significantly evolving a visual identity rather than simply applying established brand guidelines.
• Strong creative judgment and confidence in presenting and defending design decisions to senior leadership.
• Ability to translate commercial objectives and strategic priorities into clear, compelling creative concepts and direction.
• Experience briefing and managing designers, creative agencies, and other external or internal specialists.
• Strong understanding and practical use of AI-enabled creative workflows, including image generation, video, design, prototyping, or creative automation tools.
• Ability to recognize where AI can accelerate creative production while applying strong human judgment to quality, originality, and brand consistency.
• Comfortable working in a fast-paced environment where both the brand and business are continuously evolving.
• Ability to work independently across multiple projects, prioritize effectively, and take ownership without relying on a detailed playbook.
• Experience in B2B technology, gaming, esports, betting, entertainment, or another highly visual and competitive industry is a plus.
• Experience developing brand architecture across multiple products, business units, or audiences is advantageous.
• Startup or scale-up experience is a plus, particularly in environments requiring flexibility and broad ownership.
• Experience with motion, video, photography, 3D, experiential design, or event design is beneficial.
• Familiarity with Figma, Adobe Creative Cloud, Canva, or comparable creative tools.
• Experience with website redesigns, brand migrations, or large-scale digital projects is an advantage.

• Remote working environment with flexibility to work from Europe.
• Freelance contract structure.
• Opportunity to take significant ownership of a growing B2B technology brand and its visual identity.
• Broad creative scope spanning digital, campaigns, events, product launches, social media, sales, employer branding, and internal communications.
• High level of autonomy and influence over creative direction and brand evolution.
• Opportunity to work with internal teams, external creative partners, developers, and marketing stakeholders.
• Hands-on exposure to AI-powered creative tools and modern creative production workflows.
• Opportunity to build scalable brand systems, processes, and templates that directly improve business execution.
• Fast-moving, international environment with the opportunity to shape how an evolving technology business is perceived across markets.
• Opportunity to contribute to projects across technology, esports, entertainment, and other visually competitive categories.