Growth Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Growth Marketing Manager (Subscriptions) based in the United States.

This is a high-impact growth role focused on driving profitable acquisition and long-term subscriber growth for a consumer subscription product.

• Paid acquisition strategy: Lead the planning and execution of growth marketing initiatives designed to profitably increase paid subscribers across consumer subscription channels.
• Campaign ownership: Manage high-priority campaigns end to end, including strategy, channel selection, launch execution, optimization, testing, and post-campaign analysis.
• Channel expansion: Identify, launch, and evaluate new paid acquisition channels, including app store advertising, paid social, and mobile app networks, with a focus on incremental and sustainable growth.
• Subscription program development: Help build and scale a paid subscription marketing program from the ground up, establishing processes and strategies that can support continued subscriber growth.
• Creative and messaging experimentation: Develop and execute tests across creative concepts, messaging, and positioning, using results to improve acquisition efficiency and conversion.
• Conversion optimization: Partner with Product and Engineering to improve landing pages, acquisition funnels, product experiences, and instrumentation that influence paid subscriber conversion.
• Performance measurement: Analyze campaign and subscription economics using metrics such as LTV, payback, acquisition efficiency, and incremental lift to guide investment decisions.
• Experimentation and incrementality: Design and interpret experiments that measure true incremental impact, relying on aggregate measurement and rigorous analysis rather than user-level targeting and tracking.
• Strategic partnership: Work across teams to translate complex business and marketing challenges into actionable strategies and measurable outcomes.
• Program optimization: Continuously evaluate performance, identify opportunities, and reallocate resources toward initiatives that demonstrate profitable growth potential.

• Professional experience: 7+ years of experience in digital advertising or growth marketing, ideally including 2+ years focused on paid acquisition for freemium consumer subscription applications.
• Paid growth expertise: Demonstrated experience using digital marketing platforms such as app store advertising, paid social, and mobile app networks to scale subscriber growth profitably.
• Subscription marketing: Proven ability to build paid subscription acquisition programs from the ground up and optimize growth against LTV and payback rather than acquisition cost alone.
• Consumer product experience: Experience driving subscription growth within an established, high-traffic consumer product where subscription revenue represents a secondary revenue stream is preferred.
• Cross-functional collaboration: Track record of partnering with Product and Engineering teams to develop and optimize landing pages, funnels, product experiences, tracking, and measurement infrastructure.
• Advanced analytics: Strong analytical and measurement capabilities, including subscription economics, LTV, payback modeling, incrementality and lift testing, experimentation, and data analysis.
• Strategic and tactical range: Ability to move comfortably between high-level business strategy and hands-on marketing execution.
• Problem solving: Comfortable taking ownership of complex, ambiguous projects and turning them into structured plans and measurable results.
• Communication: Excellent written and verbal communication skills, with the ability to clearly explain recommendations, insights, trade-offs, and supporting rationale.
• Work style: Highly autonomous, organized, collaborative, and comfortable taking full ownership of projects from scoping through execution and postmortem.
• Additional requirements: Ability to participate in video meetings, attend approximately two in-person company gatherings per year, and successfully complete a background check.

• Annual compensation: $178,500 USD, plus stock options.
• Transparent compensation: Employees at the same professional level and within the same global region receive the same compensation regardless of function, location, gender, education, or years of experience.
• Healthcare: Eligibility for company-sponsored health benefits for team members based in the United States.
• Parental support: Paid parental leave.
• Remote work support: Assistance with office setup and co-working expenses.
• Flexible work arrangement: Remote-first environment with no core working hours, while maintaining an average full-time commitment of approximately 40 hours per week.
• Team connection: Company-wide all-hands gatherings and team retreats, generally requiring travel approximately twice per year.
• Mission-driven en