About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Director, Data Monetization based in United States.
Responsibilities
- Own revenue growth for the data monetization business, building and closing a pipeline of lead buyers and resellers across insurance and adjacent industries
- Identify and prioritize new verticals and account types, assessing market demand and developing compelling business cases for expansion
- Build and maintain strategic relationships with lead buyers, resellers, publishers, affiliate networks, and other marketplace participants
- Negotiate pricing, volume commitments, exclusivity arrangements, and other commercial terms with both buyers and data suppliers
- Balance margin, demand, supply, and fill-rate considerations to optimize the commercial performance of the monetization portfolio
- Partner with compliance and data quality teams to ensure records meet applicable buyer requirements, including TCPA, consent, duplicate suppression, and relevant data-quality standards
- Collaborate with product and operations teams to define aging tiers, filtering criteria, and delivery mechanisms aligned with customer needs
- Help shape filtering and segmentation strategies based on industry, geography, age bands, and other relevant data attributes
- Support delivery through APIs, batch files, or other mechanisms appropriate to buyer requirements
- Monitor pipeline development, win/loss performance, revenue, margins, and lead-quality metrics
- Forecast revenue growth and provide clear performance insights and recommendations to senior leadership
- Represent the data monetization offering at industry conferences, partner meetings, and other relevant commercial forums
- Continuously identify opportunities to expand the monetization pool, strengthen partnerships, and improve commercial performance
Requirements
- 7+ years of experience in business development, sales, or partnerships within lead generation, performance marketing, data licensing, or a closely related field
- Direct experience buying or selling leads or data within insurance, financial services, home services, or adjacent verticals
- Demonstrated success building and closing six- or seven-figure commercial deals with lead buyers, resellers, affiliate networks, or comparable partners
- Strong understanding of lead compliance requirements, including TCPA, consent-based marketing, and industry data-quality standards such as Jornaya/LeadiD
- Experience negotiating both sides of a marketplace transaction, balancing buyer demand with publisher or supplier economics
- Strong quantitative and commercial fluency, including experience working with fill rate, CPA, margin, cohort-based lead quality, and revenue performance metrics
- Strong negotiation, business development, relationship management, and commercial strategy skills
- Ability to identify market opportunities, assess demand, develop business cases, and translate strategy into measurable revenue growth
- Self-directed and highly accountable, with the ability to independently own a revenue line and make decisions in a remote environment
- Strong communication and presentation skills
- Existing relationships with lead resellers or affiliate networks in insurance or adjacent verticals are highly valued
- Experience working at a lead exchange or marketplace, or on the buy side for an insurance carrier or agency, is a plus
Conditions
- Competitive compensation package designed to recognize and reward commercial impact
- Comprehensive health, vision, and dental insurance
- Fully remote position based in the United States
- Opportunity to own and directly influence a significant revenue-generating business line
- High degree of autonomy and visibility into commercial strategy, performance, and growth
- Opportunity to expand a data monetization business into new verticals and customer segments
- Exposure to complex marketplace transactions involving buyers, resellers, publishers, and strategic partners
- Collaboration with an international and growth-oriented team
- Opportunity to shape business strategy, culture, and employee experience
- Industry exposure through conferences, partner engagements, and commercial networking
- Senior leadership opportunity at the intersection of data, lead generation, performance marketing, and revenue growth