CRM & Marketing Automation Manager

About the company

• Veikkaus is a Finnish state-owned company with a monopoly on the gaming business
• The role sits within the Customer & Loyalty team in the Lottery & Land-based Games business unit

Responsibilities

• Own and drive the CRM automation roadmap and its implementation
• Build and optimise automated journeys, segmentation, targeting and testing using customer data and insights
• Explore new opportunities in personalisation, AI and CRM platform capabilities
• Develop scalable processes and ways of working that improve efficiency and CRM performance
• Share expertise and help the team make better use of CRM capabilities

Requirements

• Strong hands-on experience with CRM and marketing automation platforms, including segmentation, targeting, lifecycle journeys and optimisation
• Ability to connect data and technical capabilities with customer and business needs
• Strong point of view on CRM best practices with confidence to challenge existing ways of working
• Curiosity about automation, personalisation and practical applications of AI
• Excellent communication skills in Finnish or English (fluency in Finnish preferred)
• Experience with Optimove, Adobe Campaign or similar platforms is a strong advantage

Conditions

• Permanent, full-time role based at Veikkaus headquarters in Pohjois-Haaga, Helsinki
• Hybrid model: three on-site days per week, with at least one on a Monday or Friday