Influencer Marketing Specialist

Talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany.

• Lead paid influencer marketing across all talabat MENA markets
• Build a regional operating model that balances local market flexibility with regional governance and best practices
• Drive consistency in campaign planning, execution, reporting, and measurement across all markets
• Identify opportunities to consolidate initiatives, negotiate efficiencies, and leverage regional scale
• Build annual roadmaps that support both regional and local business priorities
• Partner with local marketing managers to develop influencer campaigns aligned with brand, commercial, and seasonal objectives
• Coordinate regional and local campaigns from planning through execution and post-campaign evaluation
• Ensure influencer activity is integrated into broader marketing campaigns across digital, social, offline, and CRM channels
• Partner with agencies to identify the most relevant creators and content strategies for each objective
• Ensure campaigns are delivered on time, within budget, and to a consistently high standard
• Manage regional influencer marketing agencies and oversee local agency relationships
• Establish clear governance, performance expectations, KPIs, and service standards
• Build strong relationships with internal stakeholders across Marketing, Brand, Digital, Media, Creative, Legal, Procurement, and Finance
• Act as the regional subject matter expert for influencer marketing
• Own talabat's influencer marketing technology ecosystem and continuously improve how technology supports campaign planning and execution
• Lead the implementation, optimization, and adoption of influencer marketing platforms across the region
• Drive full utilization of technology across the influencer workflow, including creator discovery, audience validation, brand fit analysis, fraud detection, campaign management, contract management, performance tracking, reporting, benchmarking
• Evaluate and recommend new technologies that improve efficiency and campaign effectiveness
• Champion AI adoption across influencer marketing, including AI-assisted creator discovery, content evaluation and creative scoring, audience insights, predictive campaign planning, performance forecasting, automated reporting, workflow automation, AI-generated campaign summaries and recommendations
• Continuously identify opportunities to automate manual processes and reduce operational complexity
• Develop a robust measurement framework for influencer marketing across all markets
• Create regional dashboards and standardized reporting that provide visibility into campaign performance
• Track KPIs including reach, engagement, video completion, earned media value, creator effectiveness, cost efficiency, and business impact where applicable
• Deliver regular performance reviews with clear recommendations for optimization
• Build benchmark databases across markets to improve future planning and investment decisions
• Use data and insights to continuously improve campaign performance and return on investment
• Work closely with the Online Branding team to ensure influencer marketing is fully integrated into digital media plans
• Coordinate campaign timing, audience strategy, creative messaging, and paid amplification
• Partner with Creative teams to improve creator content quality and effectiveness
• Ensure influencer campaigns contribute meaningfully to business objectives