About the company
Coinbase is a remote-first company on a mission to increase economic freedom. The Growth Marketing team scales Coinbase's customer base and revenue through data-driven, full-funnel acquisition strategies across paid channels globally.
Responsibilities
- Own end-to-end global strategy and execution across paid social (Meta, TikTok, Snap, Reddit) and mobile user acquisition (mobile display) to hit aggressive new user acquisition and efficiency targets
- Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and app store/landing experiences
- Partner with Data Science and Analytics to design experiments, incrementality tests, and mobile measurement frameworks (MMM, SKAN, MMP-based)
- Lead platform relationships with ad platforms and mobile measurement partners
- Build and maintain performance dashboards and reporting for paid social and mobile UA spend
- Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams
Requirements
- Minimum of 5+ years of hands-on performance marketing experience, with deep expertise in paid social (Meta, TikTok) and mobile user acquisition
- Proven track record owning large-scale paid social and mobile UA budgets and delivering measurable improvements in user acquisition efficiency
- Strong technical aptitude and experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g., Zapier, n8n, Make, Retool)
- Analytical and experimentation mindset; comfortable with spreadsheets and BI tools (e.g., Looker, Hex, Tableau, Superset)
- Deep experience with mobile measurement and privacy-aware execution, including SKAN, mobile measurement partners (AppsFlyer, Adjust, Branch), event strategy, and incrementality testing
- B2C experience required; fintech, crypto, or high-consideration consumer financial products strongly preferred
- Excellent cross-functional collaboration and communication skills
- Highly organized with strong project management skills
- Utilize generative AI responsibly, maintaining human oversight
Conditions
- Remote - USA
- Base salary range: $170,765 - $200,900 USD annually, plus equity and bonus eligibility, and benefits (medical, dental, vision, 401(k))
- Application limit: maximum of 3 applications within a 6-month period