About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a SEO & Organic Growth Specialist based in India.
This is a high-impact organic growth role focused on turning SEO into a measurable acquisition channel. You will own SEO strategy end to end, from diagnosing traffic declines and improving technical foundations to optimizing revenue-generating pages.
Responsibilities
- Diagnose organic traffic performance by analyzing page types, search intent, devices, algorithm-update timing, technical factors, content quality, SERP features, and changes in search demand.
- Develop and execute prioritized recovery plans for declining organic performance.
- Optimize high-value product and tool pages by improving search intent alignment, titles, headings, content depth, internal linking, calls to action, and overall conversion potential.
- Audit and manage the content portfolio, identifying content to consolidate, refresh, or remove.
- Develop strategies to increase visibility in AI-generated search experiences, including Google AI Overviews, ChatGPT, Perplexity, and Gemini.
- Own technical SEO initiatives covering crawling and indexation, Core Web Vitals, structured data, templated pages, programmatic pages, and broader technical hygiene.
- Build a sustainable authority and digital PR strategy based on original research, proprietary data, and credible industry insights.
- Own organic performance measurement and reporting, with regular tracking of non-brand clicks, product-page traffic, organic signups, and organic revenue.
- Lead the content engine end to end, including editorial strategy, content calendars, briefs, writer and freelancer workflows, quality standards, and publishing.
- Identify and resolve keyword cannibalization using Search Console query-to-URL data and rank tracking.
Requirements
- Demonstrated experience leading organic traffic recovery for a SaaS, software, or tool-based website following a Google core or helpful-content update.
- Proven experience owning SEO outcomes tied directly to business metrics such as signups, conversions, revenue, or acquisition efficiency.
- Strong hands-on proficiency with Google Search Console, GA4, Ahrefs or Semrush, and technical SEO crawlers such as Screaming Frog or Sitebulb.
- Strong understanding of search intent, technical SEO, content quality, internal linking, indexation, structured data, Core Web Vitals, and keyword cannibalization.
- Experience developing and testing strategies for visibility in AI search experiences.
- Ability to work directly with writers and developers by producing precise briefs and requirements.
- Hands-on CMS experience, including the ability to independently implement SEO changes in WordPress or a similar platform.
- Strong written and verbal English communication skills.
- Programmatic SEO experience is beneficial.
Conditions
- Ongoing contract engagement.
- Fully remote working arrangement from India.
- Defined working hours of 12 PM–10 PM IST.