About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior SEO Specialist (SEO + GEO) based in India.
Responsibilities
- Own the technical SEO strategy and execution for the company’s web presence, including crawlability, indexation, structured data, sitemaps, canonical tags, redirects, site architecture, and Core Web Vitals.
- Conduct regular technical SEO audits using tools such as Screaming Frog, Ahrefs, and Google Search Console, prioritizing improvements based on business impact.
- Develop content architecture and internal linking strategies that strengthen topical authority and organic visibility.
- Own keyword research and prioritization, translating search and GEO intent into actionable content briefs.
- Partner with content teams on editorial strategy, balancing bottom-funnel content, competitor comparison pages, category content, and topic clusters.
- Establish and maintain quality, accuracy, and trust standards for high-stakes commercial content.
- Optimize content structure and formatting for AI Overviews, LLM-powered search, and other emerging search experiences.
- Build and own the Generative Engine Optimization strategy, improving how content is surfaced, understood, and cited by AI search platforms.
- Track AI visibility and share of voice across core categories using AI-visibility platforms, while monitoring competitive GEO strategies.
- Implement entity, schema, and content strategies that strengthen how LLMs interpret and represent the business.
- Set the direction for link building and off-page SEO, prioritizing relevant, authoritative, and topically aligned opportunities.
- Identify link-worthy content opportunities such as data studies, tools, and thought leadership, and guide digital PR and outreach initiatives.
- Monitor backlink health, including toxic links, lost links, and competitive gaps, and assess how off-page signals influence both traditional rankings and AI trust signals.
- Collaborate with content, product marketing, design, and engineering to improve messaging, information architecture, and technical implementation.
- Present SEO and GEO performance, insights, and strategic recommendations to marketing leadership.
Requirements
- 5+ years of SEO experience, ideally with ownership of the organic strategy for a B2B SaaS website.
- Deep technical SEO expertise across crawlability, indexation, structured data, Core Web Vitals, and site architecture.
- Hands-on experience with SEO platforms such as Ahrefs, Screaming Frog, Google Search Console, and GA4.
- Experience with AI-visibility platforms such as Otterly, Profound, or similar tools.
- Practical GEO/AEO experience, including optimizing content for AI Overviews or LLM citations and demonstrating measurable results.
- Strong understanding of content optimization, keyword research, information architecture, and internal linking.
- A data-driven approach to identifying and prioritizing SEO opportunities, with the ability to connect organic performance to paying customers rather than focusing solely on traffic.
- Experience working cross-functionally with content, product marketing, analytics, design, and engineering teams.
- Strong communication skills and the ability to influence stakeholders and clearly present strategic recommendations.
- Analytical and structured approach to problem-solving, with a strong focus on measurable outcomes.
- English proficiency at B2 level or higher for effective professional communication.
Conditions
- Fully remote work environment.
- 24 days of paid vacation per year.
- 10 days of paid sick leave.
- All applicable national holidays in Ukraine.
- Educational budget for professional development.
- Medical expenses budget of EUR 400 per year.
- Hobby and sports expenses budget of EUR 300 per year.
- Birthday and anniversary budget.
- Online and offline team events.