Agoda is part of Booking Holdings [NASDAQ: BKNG], with over 7,000 people from 90 countries.
The B2B Digital Marketing team sits within Agoda’s B2B Marketing organization and is responsible for delivering high-quality, scalable marketing campaigns for partners across B2B2C channels.
Responsibilities
Own the delivery of B2B partner marketing campaigns across channels, ensuring timely execution, high quality, and consistent standards.
Oversee campaign planning, setup, monitoring, and post-campaign analysis.
Ensure partners receive clear insights on performance and actionable recommendations.
Design, improve, and document end-to-end marketing delivery processes.
Identify operational bottlenecks and drive continuous improvement through tooling, automation, and clearer workflows.
Establish SLAs, quality checks, and governance.
Analyze campaign performance to understand what works, what doesn’t, and why.
Identify drivers of success across partners and campaign types.
Translate insights into practical recommendations.
Build standardized frameworks, playbooks, and tools.
Manage, coach, and develop 2 direct reports.
Communicate confidently with internal stakeholders and external partners.
Requirements
5+ years of experience in data-driven marketing, operations, analytics, consulting, or growth roles, ideally in tech, e-commerce, travel, or B2B environments.
Consulting experience is a strong plus.
Strong SQL skills (must-have).
Proven experience improving processes, frameworks, or operating models.
Strong analytical mindset.
Excellent communication and stakeholder management skills.
People management experience or clear readiness to manage and develop others.
Bachelor’s degree.
Background in management consulting, internal strategy, or operations excellence roles is a plus.
Experience building standardized playbooks or scalable partner programs is a plus.
Familiarity with marketing performance metrics and experimentation concepts is a plus.
Experience working with dashboards (e.g., Tableau or similar BI tools) is a plus.
Exposure to B2B, affiliate, partner marketing, or marketplace models is a plus.