GTM Engineer

Plane's mission is to build the infrastructure the world's work runs on. Plane brings projects, knowledge, and requests into one open, adaptable platform. It began in public on GitHub at the end of 2022 and has grown into a work management platform used by teams around the world: 55,000+ stars, 5,000+ forks. Organizations run Plane as a managed Cloud service, on their own infrastructure, or inside fully isolated environments. Plane is backed by top investors and built across San Francisco, London, and Hyderabad.

This is the first dedicated GTM engineering hire at Plane, and you will build the function from the ground up. You own outbound end to end: ICP definition, enriched lists, sequences, sending infrastructure, and the reply routed to Sales with the context intact. The audience is the constraint. Plane sells to engineering, product, and IT teams, and to buyers with compliance and self-hosting requirements, and they delete generic outreach without opening it.

• Own outbound end to end and carry the number: qualified meetings and pipeline from cold, repeatably, at a known cost per meeting.
• Turn Plane's own signals into trigger-based plays. GitHub activity, Docker pulls, self-hosted installs, community threads, funding, and hiring are intent data most companies in our category cannot see.
• Segment by deployment motion as well as by firmographics. Cloud, self-hosted commercial, and air-gapped buyers have different objections, different security reviews, and different reasons to answer.
• Own sender reputation across every domain and inbox you run: warmup, rotation, SPF, DKIM, DMARC, blocklist monitoring, and keeping cold infrastructure isolated from the primary domain.
• Build agents and systems that do account research at a volume no person can match. Wire LLM providers into the stack, and write your own tooling where Clay, the CRM, or a sequencer stops.
• Work daily with Sales on reply quality and handoff, with Marketing on message and offer, and with the engineers who own the telemetry your triggers read.
• Spend real time on maintenance: pruning dead records, chasing a bounce rate that moved two points, rebuilding a list after a provider degraded, and killing a sequence you wrote because the data says it does not work.

• Ran cold outbound that produced pipeline. Can name the segment, the volume, the reply rate, and what you changed when the reply rate dropped.
• Built in Clay or an equivalent orchestration platform. Enrichment waterfalls, provider fallbacks, and cost per enriched record are things you have tuned.
• Treat deliverability as infrastructure: domains, warmup, rotation, SPF, DKIM, and DMARC, and what you do in the first hour after spam placement moves.
• Shipped with LLM providers, not just prompted them. Wired Anthropic or OpenAI models into a working system and handled what happens when the output is wrong.
• Can connect systems yourself: SQL, APIs, webhooks, and enough code to join a data layer to a CRM to a sequencer without waiting on an engineer.
• Write for technical buyers. Can explain why a message to a platform engineering lead reads differently from one to a VP of operations.

• Ran outbound for an open-source, open-core, or developer-facing product, for an audience that can read your code.
• Used Plane, ran it self-hosted, or built prospecting around it.