Performance & Growth Marketer

About the company

• Growth-focused team helping established direct-to-consumer (DTC) and eCommerce brands achieve sustainable, profitable growth.
• Position listed on behalf of a partner company that manages all applications and next steps.

Responsibilities

• Own, manage, and optimize paid acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads.
• Develop and execute structured testing strategies across channels, creative assets, audience segments, offers, and conversion funnels.
• Manage substantial paid media budgets with data-driven investment and allocation decisions.
• Monitor campaign performance, diagnose inefficiencies, and identify growth opportunities.
• Analyze CAC, LTV, MER, ROAS, contribution margin, and payback periods.
• Connect advertising performance to revenue growth, profitability, and P&L outcomes.
• Build performance forecasts, financial models, and budget recommendations.
• Contribute to attribution, incrementality testing, measurement improvements, and reporting.
• Collaborate with creative, CRO, and growth teams to improve the full customer journey.
• Translate performance data into commercially relevant recommendations for stakeholders.

Requirements

• At least 3 years of hands-on paid media experience with product-based DTC or eCommerce brands.
• Strong expertise managing campaigns across Meta Ads, Google Ads, and TikTok Ads.
• Proven experience managing and scaling significant paid advertising budgets.
• In-house or brand-side DTC/eCommerce experience strongly preferred.
• Understanding of the eCommerce customer journey: acquisition, conversion optimization, retention, lifetime value.
• Strong commercial and financial acumen: CAC, LTV, MER, ROAS, contribution margin, payback periods.
• Excellent analytical, problem-solving, and critical-thinking skills.
• Ability to translate complex data into actionable strategic recommendations.
• Strong written and verbal English communication skills.
• Full-time and exclusive commitment.
• Ability to work during daily overlap of 4:00–6:00 PM Melbourne time.

Conditions

• Fully remote work with a flexible, distributed-friendly environment.
• Exposure to large-scale DTC and eCommerce brands at eight- and nine-figure revenue levels.
• Strategic development at the intersection of performance marketing, commercial strategy, financial planning, and business growth.
• Weekly live strategy sessions with experienced growth leaders.
• Dedicated six-week onboarding and development program.
• Proprietary reporting systems integrating marketing performance with P&L data.
• Clear career progression from Performance Marketer to Growth Strategist.
• Merit-based advancement.