Partner Marketing Lead

Anthropic's mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

Anthropic's Claude Partner Network (CPN) Reseller track lets authorized partners sell Claude directly to end customers. This is a foundational, first-in-seat role with wide scope. You'll be the first dedicated partner marketer for the reseller track, and you'll lead it globally. You'll set its marketing strategy, define the standards and playbooks partners run against, and build the tier-advancement path from the ground up.

• Set the marketing strategy for the reseller track, including priorities, investment choices, and quarterly and annual plans that connect partner activity to registered pipeline and reseller revenue
• Define the reseller marketing playbook and co-marketing standards
• Represent the partner marketing perspective in program design, working with Partnerships, Commercial Operations, and Legal on benefits, MDF, and tier criteria
• Build joint marketing plan templates for reseller partners, including campaign calendars and success metrics
• Source, select, and manage the agency partners that support reseller programs globally
• Run partner-led campaigns with those agencies, using co-branded and localized kits for each market
• Own partner marketing funds (MDF) end to end: help partners build proposals, track approvals and documentation, and connect every funded activity to registered pipeline
• Help partners reach their next tier by planning customer stories, certification pushes, and public proof points
• Turn partner wins into customer stories with Customer Marketing
• Coordinate joint announcements and press with Anthropic Communications
• Partner with Channel Account Managers and the field on audience and account targeting
• Define how reseller marketing success is measured: set targets and KPIs for pipeline, reseller revenue, and campaign ROI
• Report on partner-sourced pipeline and reseller revenue influence, with 30/60/90-day tracking on every activation
• Keep reseller partners informed through the CPN monthly broadcast and newsletter

• Have owned marketing strategy for a partner or channel program, setting priorities and investment decisions
• Have built and run co-marketing programs with channel, reseller, or distribution partners, including partner-funded budgets (MDF, co-op, or similar) and ROI reporting
• Have sourced and managed agencies or contractors across multiple regions
• Have run marketing programs across multiple international markets
• Understand indirect sales motions, including how partners find, register, and close deals
• Can build joint plans and value propositions that articulate clear business outcomes for customers
• Have defined success measures for a partner or channel program and used the results to change investment decisions
• Are skilled at tracking program performance in a CRM or equivalent system
• Write clearly and precisely, and can hold partner-produced copy to brand and approval standards
• Build trusted relationships with partner marketing and sales teams
• Can make and defend decisions with incomplete data
• Are highly organized and can run several partner plans at once
• Are comfortable building new processes from scratch
• Take ownership of outcomes
• Care about the societal impacts of AI

• 7+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
• Have launched or scaled a partner program from its early stages