CRM Marketing Manager

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across 200+ specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.

We’re 18 years old and the leader in our space, but we are still just getting started.

• Owning the end-to-end campaign development process - including list/segment creation, test setup, email development, QA, deployment, and analysis - with the future opportunity to partner with Marketing Operations to streamline executional tasks.
• Developing, planning, executing, and optimizing CRM campaigns through rigorous, hypothesis-driven A/B or multivariate testing, using email, SMS, push notifications, and in app messages to meet business goals.
• Brainstorming new campaign ideas and collaborating with cross-functional teams like Engineering, Product Marketing, Product, Analytics, Design, and Brand to execute marketing campaigns and support cross-functional initiatives with no supervision.
• Monitoring deliverability and maintain email health metrics to determine optimal frequency and form of communications.
• Owning CRM metrics for sends, opens, clicks, and downstream metrics like sessions, app downloads, and bookings for campaigns and ensure send triggers and messages are functioning properly.
• Driving engagement booking targets.

• 7+ years of work experience in a highly analytical CRM role.
• Proven track record of strategic thinking, ideating, and executing highly impactful CRM marketing campaigns to drive overarching business objectives.
• Strong analytical skills (particularly within Excel and Looker) and the ability to leverage data for insights and action.
• Braze and HTML knowledge preferred.
• Incredible attention to detail especially when it comes to campaign QA.
• Strong written and verbal communication skills.
• Ability to quickly build relationships and influence behavior with other teams across the company.
• Ability to manage multiple projects and priorities at once in an ever-changing environment.
• Ability to push through barriers to get things done with a sense of urgency.
• SQL and Looker experience (preferred).

• Flexible, hybrid work environment at our convenient Soho location.
• Unlimited Vacation.
• 100% paid employee health benefit options (including medical, dental, and vision).
• Commuter Benefits.
• 401(k) with employer funded match.
• Corporate wellness program with Wellhub.
• Sabbatical leave (for employees with 5+ years of service).
• Competitive paid parental leave and fertility/family planning reimbursement.
• Cell phone reimbursement.
• Catered lunch everyday along with beverages and snacks.
• Employee Resource Groups and ZocClubs to promote shared community and belonging.
• Base salary range: $135,000 - $165,000 USD.