Justworks helps businesses get off the ground by enabling them to focus on running their business.
We solve HR issues, are data-driven, and never stop iterating.
Welcoming and casual environment, great benefits, wellness program offerings, company retreats.
Responsibilities
Own strategy and messaging across the full customer lifecycle — from acquisition to expansion — translating ICP definitions into entry points, progression paths, and conversion strategies.
Design and optimize acquisition and expansion journeys, reducing time-to-value and time-to-expansion across self-serve and sales-assisted motions.
Define lifecycle stages, key moments, and behavioral triggers; produce journey blueprints for the GTM system.
Partner with Pricing & Packaging to reinforce platform positioning and pricing communication at key conversion and upsell moments.
Partner with Product, Growth Marketing, Revenue, and other PMM teams to design and prioritize growth strategies across the funnel.
Build growth strategy and prioritization frameworks balancing entry path optimization, ICP-based segment targeting, and expansion opportunity sizing.
Serve as business owner for your funnel area: set goals, track performance, communicate results to leadership.
Define and prioritize hypotheses; partner with Growth, Product, and Data to design and execute tests.