Marketing Manager

Our partner is looking for a Patient Marketing Manager based in the United States. This fully remote opportunity is ideal for a hands-on marketer who combines strong writing skills, strategic thinking, and a commitment to improving the cancer care experience.

• Develop and contribute fresh ideas for reaching prospective patients, explaining available care services, improving engagement, and increasing enrollment.
• Build and deploy coordinated campaigns across email, SMS, brochures, print collateral, direct mail, digital channels, and out-of-home placements.
• Independently write compelling, on-brand patient- and provider-facing materials, including emails, text messages, landing pages, brochures, scripts, and other enrollment collateral.
• Partner closely with enrollment colleagues to provide effective messaging, campaign materials, and resources.
• Own the patient marketing calendar and coordinate the scheduling, production, and deployment of communications.
• Use marketing automation platforms and CRM tools to build targeted, segmented, personalized communications.
• Design and run A/B tests, analyze campaign performance, monitor engagement and conversion metrics.
• Use data to tailor messaging to different stages of the prospective patient journey.
• Ensure patient communications follow applicable consent and healthcare communication requirements, including HIPAA, TCPA, and CAN-SPAM.
• Establish repeatable workflows for producing and launching campaigns.

• A bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• 4–7 years of progressive marketing experience, including required business-to-consumer (B2C) or direct-to-consumer marketing experience. Experience in digital health, healthcare, wellness, or consumer subscriptions is preferred.
• Strong independent writing skills, demonstrated through a portfolio of relevant work.
• Hands-on experience developing and deploying lifecycle campaigns through marketing automation platforms such as Braze, Salesforce Marketing Cloud, or HubSpot, including segmentation, personalization, and A/B testing.
• Experience planning and executing multichannel campaigns across email, SMS, direct mail, print, and digital channels.
• Working knowledge of CRM platforms, preferably Salesforce.
• Familiarity with healthcare communication, privacy, and consent requirements, including HIPAA, TCPA, and CAN-SPAM.
• Strong project management and organizational skills.
• Experience using AI tools, including large language models, for content generation, marketing workflows, or data analysis.
• A creative, proactive, and execution-oriented approach.
• Strong collaboration and communication skills.
• Basic HTML knowledge is a plus.

• Annual compensation: Expected salary range of $115,000–$140,000, depending on location and experience.
• Fully remote work: The position can be performed remotely within the United States.
• Mission-driven work: An opportunity to contribute to improving cancer care.
• Benefits information: Additional details regarding healthcare coverage, retirement plans, paid time off, and other employee benefits were not specified in the job description.