About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Organic Growth & Discovery Lead (SEO/AEO) based in the United States.
Responsibilities
- Organic Growth Strategy: Define and execute the organic discovery strategy across traditional search engines and AI-powered answer platforms. Own the roadmap, budget, forecasts, and reporting cadence, aligning initiatives with acquisition goals and business priorities.
- On-Site Content Strategy: Lead the content portfolio from research and planning through publication and optimization. Develop topical authority, content architecture, keyword and prompt research, search-intent mapping, editorial calendars, and content briefs. Write and edit content to publication-ready standards while regularly refreshing, consolidating, and removing underperforming material.
- Off-Site Authority and Partnerships: Build brand authority beyond the company website through third-party publications, online communities, forums, affiliate partnerships, and digital PR opportunities. Collaborate with partnership and marketing teams to secure relevant placements, credible coverage, and citations that strengthen search rankings and AI-generated recommendations.
- Answer Engine Optimization (AEO): Develop strategies to improve visibility across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and other emerging answer engines. Establish practical measurement frameworks for citations, share of voice, brand accuracy, and visibility in AI-generated responses.
- Technical and Cross-Functional Collaboration: Partner with Product and Marketing Technology teams to identify technical barriers to discoverability and prioritize improvements to website structure, performance, and supporting tools. Translate SEO and AEO opportunities into clear business cases that help technical teams make informed investment decisions.
- Measurement and Experimentation: Build reporting frameworks that connect organic search and AI-driven discovery to website engagement, app installs, new member acquisition, and acquisition cost efficiency. Analyze performance data, run experiments, identify growth opportunities, and optimize the web-to-app conversion journey.
- Trust, Compliance, and Content Quality: Maintain strong content credibility through experience, expertise, author attribution, reliable sourcing, and factual accuracy. Ensure organic growth strategies align with financial services regulations, brand safety requirements, and appropriate standards for trustworthy financial information.
- Cross-Functional Leadership: Work closely with Brand, Content, Product, Analytics, Partnerships, Affiliates, and Compliance teams to align priorities, secure resources, and deliver measurable results. Influence initiatives outside your direct ownership through data-backed recommendations and clear business cases.
Requirements
- Professional Experience: At least 8 years of experience in SEO, content marketing, organic growth, or growth marketing, including at least 2 years of hands-on experience in AEO, Generative Engine Optimization (GEO), or AI search optimization.
- Consumer Growth Expertise: Demonstrated success building organic discovery into a measurable customer acquisition channel, particularly in consumer-facing businesses. You should be able to explain how your work improved business outcomes, conversion performance, and acquisition cost efficiency—not just traffic or rankings.
- Content Strategy and Editorial Judgment: Strong experience developing topical authority, mapping content to search intent and AI prompts, creating editorial strategies, briefing writers, and managing content production. You must be comfortable writing, editing, refreshing, consolidating, and discontinuing content based on performance and strategic value.
- Off-Site SEO and Authority Building: Experience earning relevant placements, media coverage, backlinks, or citations through partnerships, affiliates, digital PR, and third-party communities. You can assess the strategic value of opportunities and prioritize initiatives that contribute to meaningful business outcomes.
- AI Search Optimization: Current, hands-on experience improving brand visibility across AI answer engines, with a clear, evidence-based perspective on measuring citations, visibility, share of voice, and accuracy in an evolving search environment.
- Technical and Analytical Skills: Sufficient technical SEO knowledge to interpret site audits, understand how website structure and performance affect discoverability, and collaborate effectively with Product and Marketing Technology teams. Experience analyzing data through