About the company
Esri is a global leader in GIS technology, building the ArcGIS platform.
Responsibilities
- Lead development of buyer-aligned paid and owned channel activation strategies
- Ensure media and creative tactics align to target personas, customer journeys, and campaign objectives
- Translate campaign and business objectives into integrated activation plans and execution requirements
- Drive activation performance and optimization efforts
- Analyze campaign, channel, and engagement data to identify trends and develop actionable recommendations
- Build and maintain strong cross-functional partnerships
- Establish and evolve activation best practices, processes, and governance frameworks
- Lead campaign assessments and knowledge-sharing efforts
Requirements
- 8+ years of experience in B2B digital marketing, campaign activation, or performance-driven marketing roles
- Demonstrated experience developing and leading integrated, cross-channel marketing activation strategies
- Proven ability to analyze marketing performance data and translate findings into strategic recommendations
- Demonstrated experience in paid media, email marketing, digital marketing channels, audience segmentation, and buyer journey activation strategies
- Experience influencing cross-functional stakeholders and driving alignment across complex initiatives
- Demonstrated success managing multiple high-priority programs simultaneously
- Experience developing marketing best practices, operational frameworks, or scalable activation processes
- Bachelor's degree in marketing, communications, business, or a related field
- Occasional travel may be required (up to ~20%)
- Visa sponsorship is not available; applicants must be authorized to work in the U.S.
Conditions
- Base salary range: $103,792 - $173,056 USD
- Onsite position in Redlands, CA
- Total rewards include health and welfare benefits, 401(k), profit-sharing, 80 hours vacation, 12 paid holidays