About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Freelance SEO Copywriter (Indian English) based in India.
Responsibilities
- Localize existing UK and US English articles into natural, authentic Indian English, adapting tone, terminology, phrasing, and cultural references for the Indian market.
- Write and optimize travel-focused blog articles of approximately 1,500 words based on detailed SEO and keyword briefs.
- Create engaging content covering topics such as car hire, hotel fees, booking advice, travel planning, and city guides.
- Apply SEO best practices throughout content, including keyword placement, search intent alignment, headings, on-page structure, and relevant metadata.
- Follow established editorial guidelines and maintain a consistent tone and style across all assigned content.
- Research topics thoroughly and support factual claims with reliable, credible sources.
- Adapt content for the way Indian travelers search for, evaluate, and book travel products and services.
- Review and refine localized content to ensure it reads naturally for Indian audiences while preserving the original article's intent and key information.
- Consistently deliver high-quality assignments within agreed deadlines and turnaround times.
- Incorporate editorial and SEO feedback to continuously improve content quality and search performance.
Requirements
- Native-level Indian English proficiency, with a strong understanding of Indian language conventions, cultural context, consumer behavior, and travel-search habits.
- Proven professional experience in SEO copywriting, with a practical understanding of keyword placement, search intent, content structure, and on-page optimization.
- Demonstrated ability to write engaging, accurate, and well-structured long-form content for online audiences.
- Experience localizing or adapting content from UK or US English into Indian English, with an emphasis on natural language and cultural relevance.
- Strong research and fact-checking skills, including the ability to identify and use reliable sources.
- Excellent understanding of how to balance SEO requirements with readability, editorial quality, and audience engagement.
- Experience creating travel, hospitality, tourism, consumer, or comparison content is a strong advantage.
- Ability to work confidently from SEO briefs, keyword requirements, headings, metadata guidance, and established style guides.
- Strong attention to detail, particularly when editing, localizing, proofreading, and maintaining consistency.
- Reliable and organized approach to freelance work, with the ability to meet agreed deadlines consistently.
- Comfortable working independently in a fully remote environment and managing ongoing project assignments.
- A portfolio or examples of SEO, travel, consumer, or localized content are highly desirable.
Conditions
- Fully remote freelance opportunity based in India.
- Ongoing project work with the potential for a long-term freelance engagement.
- Opportunity to create content for a global travel search and comparison audience.
- Flexible freelance working environment with project-based assignments.
- Exposure to international SEO, content localization, and search-focused editorial workflows.
- Opportunity to work across a broad range of travel topics and destinations.
- Clear SEO briefs and established editorial guidelines to support consistent content production.
- Opportunity to build experience creating content specifically tailored to the Indian travel market.
- Structured onboarding process following successful completion of the selection process.
- Project rates and engagement details shared with shortlisted candidates before proceeding.