The Growth Marketing Manager owns growth for osapiens' CMMS software – a product line for automating a company's maintenance operations.
The job spans building out CMMS's market presence (website, digital ads, value proposition) and pushing revenue hard from day one, across a GTM motion that blends self-serve/PLG with Sales-led demand capture.
Responsibilities
Growth strategy: own the growth strategy across both self-serve/PLG and Sales-led demand capture; set the channel mix to hit CMMS-specific growth targets.
Market presence & positioning: build and own CMMS's market presence – website, digital ads, LinkedIn page, positioning.
Define CMMS-specific positioning and messaging for its buyers (maintenance managers, operations leads, facility directors), in partnership with Product and Sales.
Digital Campaign Management & Demand Capture: own digital campaign execution across paid, SEO/GEO, and other core channels; build the path from first interest to a qualified Sales handoff and design the self-serve journey (trial, activation, expansion).
Direct the digital performance agency and website agency, briefing and holding them accountable.
Stakeholder alignment & reporting: get every stakeholder bought in and contributing; build and own CMMS's reporting – pipeline, revenue, trial sign-ups and activation, cost per MQL/SQL, channel ROI.
Report CMMS growth and revenue performance with commercially-framed recommendations.
Requirements
Relentlessly data-driven with creative instinct to spot and chase opportunities.
Experience owning growth strategy across self-serve/PLG and Sales-led demand capture.
Experience with digital campaign execution across paid, SEO/GEO.