About the company
Scopely is a leading video game and global interactive entertainment company, home to titles such as "MONOPOLY GO!", "Pokémon GO", "Stumble Guys", "Star Trek Fleet Command", "MARVEL Strike Force", "WWE Champions" and others.
Responsibilities
- Lead the Performance Marketing team based in Barcelona for a new casual mobile game launching
- Work closely with the global game team and lead the performance marketing team for a new, unannounced title based on an IP
- Drive global user growth and build scalable acquisition strategies from pre-launch through live operations
- Develop UA strategy, methodology and processes to deliver on each game's performance targets
- Bring leading analysis and insight to acquisition funnel measurement
- Mentor the performance marketing managers to identify gaps and inefficiencies in campaign creation, analysis and optimization
- Drive relentless culture of experimentation on all key existing UA channels (Facebook, Google, mobile ad networks, ad exchanges, offerwall)
- Partner with Product, Strategic Marketing, Finance, Analytics, Marketing Creative, and Data Engineering teams
- Drive deep analytical insights into campaign performance
- Collaborate cross-functionally to enhance creative strategy, marketing technology, automation, and fraud prevention systems
- Manage and optimize multi-million-dollar marketing budgets with a focus on ROI and long-term player value
Requirements
- Fluent in English
- 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps
- 4+ years of people management experience
- Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting
- Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.)
- Demonstrated expertise in launching and scaling new products
- Strong leadership, communication, and stakeholder management skills
- Demonstrated ability to manage and optimize multi-million dollar acquisition budgets across multiple channels
- Preference for experience with match-3, puzzle or other casual mobile games
Conditions
- Hybrid basis
- Location: ES - Barcelona, Spain