About the company
Our partner is looking for a Director Marketing, Radiology - CT & Xray based in Canada. This senior marketing leader will shape and execute the US and Canada strategy for a portfolio of CT and X-ray radiology solutions.
Responsibilities
- Lead and execute the US and Canada growth strategy for the CT and X-ray radiology portfolio.
- Develop annual marketing strategies and execute integrated plans.
- Build and deliver integrated marketing programs spanning campaigns, events, demand generation, and digital channels.
- Generate qualified leads through customer-focused content and channel strategies.
- Develop a deep understanding of customer, staff, patient, and clinical needs.
- Position CT and X-ray solutions effectively.
- Adapt global marketing materials and create US and Canada-specific content.
- Collaborate with cross-functional teams to design and execute impactful trade show experiences.
- Partner with commercial teams on strategic initiatives.
- Establish and monitor marketing KPIs.
- Train and enable commercial teams.
- Identify opportunities for innovation in healthcare portfolio marketing.
Requirements
- Bachelor’s degree in Marketing, Engineering, Science, Business, Healthcare, or a related field.
- Experience leading and executing positioning, digital marketing, and go-to-market strategies.
- Experience developing compelling customer-centric value propositions, marketing content, and commercialization strategies.
- 3+ years of experience in marketing, sales, or product management within healthcare, medical technology, or technology solutions is preferred.
- Meaningful exposure to imaging technology and/or nuclear medicine within the medical technology sector is preferred.
- Strong expertise in market insights, customer understanding, portfolio commercialization, and brand development.
- Demonstrated success operating in complex, fast-moving, and highly dynamic environments.
- Strong interpersonal, leadership, written, and verbal communication skills.
- Proven ability to analyze and resolve problems.
- Established project management capabilities.
- Demonstrated creativity and innovation in healthcare portfolio marketing.
- An MBA or equivalent advanced degree is preferred.
- Residence near Milwaukee or Chicago may be preferred.
- Candidates must be legally authorized to work in the United States.
Conditions
- Performance-based compensation: eligibility for additional incentives, which may include cash bonuses and/or long-term incentives.
- Healthcare coverage: medical, dental, and vision benefits.
- Retirement savings: 401(k) plan with opportunities for employee and employer contributions.
- Insurance benefits: life, disability, and accident insurance.
- Paid time off: PTO to support personal needs and work-life balance.
- Professional development: career development opportunities and access to a challenging, innovation-focused healthcare technology environment.
- Tuition support: tuition reimbursement opportunities.
- Remote work: the position is designated as remote.
- Inclusive culture: an environment that values diverse perspectives, collaboration, integrity, innovation, and individual contributions.
- Relocation: relocation assistance is not provided.