Principal Product Manager

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

• Lead product discovery to uncover/deeply understand customer problems and test risky assumptions
• Create a long-term vision and strategy that defines the big problems we can solve well with durable competitive advantage
• Build iteratively to quickly prove out hypotheses and test new concepts, always looking for ways to get stronger signal on new ideas
• Partner closely with Engineering, Design, and Data Science on all stages of the product development process
• Rapidly execute and iterate with an emphasis on user delight, impact, and learning. Regularly take risks and make calculated tradeoffs
• Balance hands-on building with strategic storytelling that creates clarity and real value for the users we serve
• Define, measure, and improve key product and business metrics, especially in foundational areas like payroll task coordination, roles & permissions, reports, and other day-to-day workflows that are core to our users’ operations

• 8+ years of hands-on Product Management experience and/or Product leadership experience
• Proven track record of leading R&D teams that deliver impactful results
• The intangibles: Natural curiosity, grit, customer obsession, and humility
• Expert product discovery and analytical skills
• The ability to tell a compelling story that drives alignment and inspires action
• Exceptional collaboration skills; ability to quickly build trust with teams and customers
• A passion for helping small and medium size businesses
• A strong POV and demonstrated impact through building products in the age of AI

• All full-time employees receive competitive base pay, benefits, and equity (RSUs)
• AI is a fundamental part of how work gets done at Gusto; all team members are expected to actively engage with AI tools relevant to their role