Head of Growth Marketing

About the company

• Position listed on behalf of a partner company managing all applications
• Digital storefront offering in-game currencies and digital goods across Africa and the Middle East

Responsibilities

• Own paid user acquisition across Meta, Google, TikTok, Snapchat and ad networks, managing budgets against CAC, ROAS and payback targets
• Develop CRM and lifecycle marketing strategies: segmentation, onboarding, repeat purchases, cross-selling, win-back, re-engagement
• Manage lifecycle communications across push, email, SMS, WhatsApp
• Lead app store optimization and improve conversion from storefront visits to first purchases
• Allocate and optimize marketing budgets across channels, markets, game titles
• Collaborate with Data Team on attribution, incrementality testing, campaign effectiveness
• Establish experimentation program across channels, audiences, offers, messaging, creative
• Lead and develop paid acquisition and creative specialists
• Partner with market, game-title owners, Product and Data teams
• Monitor performance metrics and adjust strategies

Requirements

• 6+ years in growth or performance marketing within gaming, e-commerce, consumer apps or similar
• Proven success managing paid user acquisition at scale and CRM/lifecycle programs (CAC, ROAS, retention, reactivation)
• Strong analytical skills with MMPs (AppsFlyer, Adjust) and analytics tools
• Ability to design and interpret experiments, attribution and incrementality
• Strong creative judgment and creative testing processes
• 2+ years team management preferred
• D2C strategies for gaming publisher / webshop is an advantage
• Familiarity with African markets, Middle East or emerging markets is a plus

Conditions

• Company equity
• Remote work with $600/year remote work allowance
• Equipment provided
• Learning and development opportunities
• Paid birthday leave
• Diverse international team