About the company
fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise.
About the role
Generative media is moving from novelty to default infrastructure, and our GTM org has to scale ahead of that curve without diluting the bar. You'll own full-cycle hiring across GTM, Technical Sales, Revenue Operations, Partnerships, and Marketing — and you'll build the systems that make that hiring repeatable.
This is a builder's role. You'll be designing process rather than inheriting it.
Responsibilities
- Run full-cycle search for GTM roles — from AEs in a new segment to senior leadership — with speed and a high hit rate.
- Source proactively for a market where the best candidates aren't applying.
- Build the recruiting operating system: pipeline health metrics, funnel diagnostics, forecasting, and scorecards.
- Design role-specific interview loops that actually predict performance at fal.
- Partner directly with GTM leadership on headcount planning, leveling, and comp positioning.
- Build diverse pipelines and keep our process fair and consistent as it scales.
- Make the candidate experience match the product: fast, clear, no friction.
- Establish fal as a destination for GTM talent in AI infrastructure.
Requirements
- 5+ years of full-cycle recruiting experience, with a strong track record hiring GTM in high-growth technical companies (infra, developer tools, API/PLG businesses, or AI).
- Can hold a credible conversation about how a technical product is sold.
- Have built recruiting process and metrics from a thin starting point.
- Proficient with a modern stack (Ashby, LinkedIn Recruiter, AI-assisted sourcing tools).
- Have hired across levels, from early-career SDRs to VP-level leaders.
- Exceptional communicator who can push back on a hiring manager.
- Comfortable with ambiguity, shifting priorities, and a bar that doesn't move.
Nice to have
- Experience hiring solutions engineers, forward-deployed engineers, or developer advocates
- Exposure to partnerships or ecosystem roles (model labs, cloud providers, platform partners)
- You've been the first or second recruiter supporting a function