About the company
inDrive is a global ride-hailing and mobility platform.
Responsibilities
- Own and drive user acquisition strategy across LATAM.
- Manage and scale key channels: Google, Meta, TikTok, ASA, DSPs.
- Optimize campaigns towards CAC, LTV, and downstream quality metrics (e.g. 4th ride / retention).
- Continuously test new channels, creatives, and optimization approaches.
- Identify and unlock new growth opportunities across markets.
- Lead and develop a team of UA Managers (Junior → Senior).
- Set clear goals, KPIs, and development plans for the team.
- Own budget allocation across countries and channels.
- Make data-driven decisions on scaling, reducing, or reallocating spend.