About the company:
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 48 countries.
Responsibilities:
- Develop and maintain the content plan across Instagram, Telegram, TikTok, and YouTube.
- Translate complex information about academic programs, pedagogy, and university life into engaging social formats.
- Ensure all content aligns with the university's tone of voice, USPs, and messaging guidelines.
- Create, schedule, and publish posts; manage event calendars and announcements (internal digests, RSVP events, pre-launch campaigns).
- Build funnels, UGC campaigns, and news hooks.
- Produce template-level visual content in Figma.
- Act as creative producer for outsourced video content.
- Define formats, draft scenarios (with the copywriter), brief production teams, and manage approvals.
- Maintain the media bank (photos, videos, assets).
- Coordinate collaborative posts, influencer partnerships, and media activities.
- Liaise with the inDrive PR team on joint tasks.
- Define briefs and quality-control external outputs for tone and messaging consistency.
- Manage student contributors who help produce content.
- Assign tasks, review outputs, and maintain quality standards.
- Track content performance using analytics tools (Looker Studio, native platform analytics, or equivalent).
- Analyze engagement data, identify high-performing formats, and adjust content strategy accordingly.