Retention Strategist

About the company

• Position listed on behalf of a partner company managing applications
• Performance-driven agency environment serving ecommerce brands

Responsibilities

• Own end-to-end lifecycle marketing programs: email, SMS, referral, rewards and other retention/acquisition initiatives for ecommerce clients
• Develop lifecycle marketing strategies and marketing calendars supporting acquisition, engagement, repeat purchases and loyalty
• Execute email and SMS campaigns: planning, copywriting, content development, production, deployment and performance tracking
• Build marketing automation and customer journeys with triggered campaigns, personalized messaging and dynamic content
• Leverage customer data and segmentation based on profiles, purchase histories, engagement patterns and behavioral data
• Optimize customer journeys to reduce friction and increase lifetime value
• Drive experimentation with A/B tests across content, creative, timing, segmentation and messaging
• Monitor and analyze KPIs, customer behavior and online trends; conduct competitive analysis
• Deliver client reporting and insights, presenting findings to stakeholders
• Manage client relationships as a trusted strategic partner
• Maintain channel best practices: deliverability, segmentation, copywriting, design, personalization, automation
• Collaborate with paid media and CRO initiatives
• Manage multiple projects across client accounts

Requirements

• At least 4 years of experience in email marketing strategy, campaign production and end-to-end campaign management
• Experience managing enterprise-level clients in agency or client services environment
• Hands-on Klaviyo experience: campaign execution, segmentation, automation, performance optimization
• SMS marketing campaign experience
• Strong email marketing expertise: deliverability, segmentation, copywriting, personalization, triggered campaigns, automation
• Strong analytical skills and ability to translate insights into optimization strategies
• Practical A/B testing and optimization experience
• Working knowledge of HTML and CSS for email coding
• Understanding of retention marketing, paid media and CRO relationship