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SeniorHybridMünchen

Performance Marketing Manager

A
Auto1
Уровень
Senior
Формат
Hybrid
О роли

Описание вакансии

About the company

  • AUTO1 Group is Europe's leading digital automotive platform
  • Through our brands wirkaufendeinauto.de, AUTO1.com and Autohero, we are transforming the way people buy and sell cars
  • Our Growth team operates across European markets with a simple principle: we don't optimize for platform metrics — we optimize for business impact

Job Description

  • Own your platform end to end — run the full format portfolio across wirkaufendeinauto.de and Autohero, all active European markets and both customer journeys
  • Turn media spend into profitable growth — steer budgets based on volume, CAC, customer value and Gross Profit
  • Own the engine behind performance — bidding, conversion signals, audiences, feeds, tracking and integrations
  • Know what moved and why — stay close to performance every day, spot anomalies early, dig into the data
  • Experiment constantly — run structured tests, challenge existing setups and bring new formats
  • Automate what should not be manual — use AI, scripts and automation to analyze faster

Qualifications

  • You are a true platform expert — several years of hands-on ownership of one major advertising platform at meaningful scale
  • You know the whole platform, not just one corner of it — for Google Ads, Search alone is not enough
  • AI-first, analytical and curious — AI and automation are part of how you work
  • You understand the business behind the funnel — connect campaigns and customer journeys to unit economics
  • You take ownership and move fast
  • Fluent English is mandatory; German is a strong plus

Additional Information

  • Real ownership — one major advertising platform across two brands and multiple European markets
  • Direct access to decision-making — work directly with our Head of Growth
  • Scale to experiment — significant media investment, multiple markets and two very different customer journeys
  • Work in a highly international environment with colleagues from 90+ nationalities
  • Dedicated education budget for courses, conferences and professional development
  • Fixed-term contract of 2 years, with the possibility to move to a permanent one
  • Flexible working hours, 30 days of vacation and a modern office just steps from Munich's Englischer Garten
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