Account Based Marketing Manager

This is a hands-on opportunity to build and own an account-based marketing motion from the ground up.

• Build and run the account-based marketing program, including account tiering and 1:1, 1:few, and 1:many strategies, while establishing an operating rhythm that keeps Sales and Marketing aligned around shared target accounts.
• Partner with Sales, Customer Success, and Revenue Operations to select, prioritize, and regularly refresh target accounts for both new-logo acquisition and expansion opportunities.
• Develop personalized account plays using interactive demos, personalized URLs, tailored product experiences, and relevant content as central engagement tools.
• Orchestrate multi-threaded engagement across buying groups by identifying missing stakeholders, developing targeted plays, and collaborating with Product Marketing on persona-specific strategies.
• Turn intent, product engagement, web de-anonymization, and other account signals into prioritized actions and clear next steps for SDRs and AEs.
• Work with SDR, AE, and RevOps leadership to establish shared account plans, follow-up expectations, service-level agreements, and feedback loops that improve campaign effectiveness.
• Support expansion programs across the existing customer base in partnership with Customer Success and Lifecycle Marketing.
• Collaborate with Brand, Field Marketing, and Product Marketing to personalize messaging by account, industry, and persona while creating scalable frameworks that can be reused efficiently.
• Own the ABM technology stack in partnership with RevOps, ensuring tools remain clean, well adopted, effectively integrated, and aligned with business needs.
• Monitor and report on account engagement, meetings, opportunities, pipeline, win rates, buying-group coverage, and expansion performance.
• Evaluate ABM initiatives objectively, identifying which plays and account tiers generate meaningful results and discontinuing approaches that do not perform.
• Drive sales adoption by making ABM programs practical, actionable, and valuable for the teams responsible for executing them.

• 4+ years of B2B marketing experience, including at least 2 years running account-based marketing programs, ideally supporting enterprise or strategic customer segments.
• Hands-on experience with ABM and signal technologies, including intent data, web de-anonymization, orchestration platforms, CRM systems, and marketing automation.
• Strong understanding of account-based marketing principles, buying-group engagement, account planning, personalization, and pipeline generation.
• A sales-oriented mindset with experience participating in account planning discussions, incorporating sales feedback, and measuring marketing impact through opportunities, pipeline, and revenue outcomes.
• Experience selling to or marketing toward pre-sales, revenue, or marketing leaders is preferred.
• Strong AI fluency, with the ability to use AI effectively for account research, personalization at scale, campaign development, and analysis.
• Highly analytical and evidence-driven, with a willingness to establish measurable targets, evaluate performance honestly, and stop initiatives that do not produce results.
• Excellent writing and messaging skills, with the ability to create personalized content that feels relevant and authentic rather than automated.
• Resourceful and comfortable operating in an environment where programs, processes, and infrastructure are still being built.
• Strong cross-functional collaboration and stakeholder-management skills, with the ability to build trust across Sales, Marketing, RevOps, Customer Success, and Product teams.
• A proactive, curious, adaptable approach and a good sense of humor.

• Competitive annual salary of $110,000–$120,000 USD.
• Fully remote work environment within the United States.
• Employer contributions toward health insurance, with medical, dental, and vision plan options.
• Employer HSA contributions, plus HSA/FSA programs.
• 401(k) retirement plan with company matching contributions.
• Paid parental leave.
• Unlimited paid time off and 12 company holidays.
• Birthday day off.
• Flex Fridays, with every third Friday of the month available for additional time away.
• Flexible remote-work arrangements and a high-quality work-from-home setup provided upon joining.
• Professional development programs to support continued learning and career growth.
• Two paid volunteer days each year to support a charity of your choice.
• Opportunity to work on innovative B2B marketing programs at the intersection of AI, product-led experiences, and account-based growth.