Lifecycle Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Lifecycle Marketing Manager based in Canada.

• Build and scale lifecycle programs across email and in-product channels, supporting users and administrators across container and AI-oriented products and lifecycle stages
• Design and execute recurring, high-volume campaigns against a marketable audience in the tens of millions
• Build and manage automated first-touch programs for product-qualified leads and inbound prospects, partnering with business development and renewals stakeholders
• Work with data and growth engineering teams to access product-usage signals, audit record-level data, validate targeting logic, and ensure campaign audiences are accurate before launch
• Maintain suppression lists, contact governance rules, and targeting controls
• Conduct pre-send QA, live proofs, launch monitoring, and real-time troubleshooting
• Convert product usage patterns, adoption events, feature engagement, and other technical signals into messaging for developers and administrators
• Turn priorities into structured themes, build queues, and sequenced roadmaps while identifying capacity constraints and dependencies early
• Collaborate with design and agency partners to maintain campaign quality, consistency, and delivery timelines
• Establish consistent naming, tracking, and reporting practices

• Demonstrated experience specifically in lifecycle marketing, ideally within a product-led growth, self-serve, SaaS, or technology environment
• Proven ability to own campaigns from strategy and audience definition through build, QA, launch, and optimization
• Hands-on experience building campaigns in Marketo or an equivalent marketing automation platform, including audience creation, campaign setup, suppressions, contact governance, QA, live proofs, and launch monitoring
• Comfortable partnering directly with data teams to validate record-level information and targeting logic; SQL experience is a plus but not required
• Experience turning technical products, usage signals, or behavioral data into clear and credible messaging for developers, administrators, or other technically sophisticated audiences
• Comfortable navigating developer ecosystems, cloud infrastructure, SaaS platforms, or complex multi-product technology environments
• Strong judgment, initiative, and organizational skills, with the ability to operate effectively in ambiguous environments
• Strong communication and stakeholder-management skills

• Canada-based compensation of CA$160,300–CA$229,000 plus equity
• Equity is provided to full-time employees
• Remote-first role with the flexibility to work from home
• Autonomy to manage your schedule while maintaining accountability for results and delivery
• Paid time off, quarterly wellness days, and a designated year-end wellness break
• Resources to help create a comfortable and effective home working environment
• Technology stipend equivalent to US$100 net per month
• Annual support for conferences, courses, certifications, and other professional development