About the company
Instacart is transforming the grocery industry, offering an essential service that customers rely on for groceries and household goods, while providing flexible earnings opportunities for Personal Shoppers. Instacart is a Flex First team, allowing employees to choose where they do their best work.
Responsibilities
- Define and execute a comprehensive GTM strategy for Instacart's AI-driven solutions, spanning consumer experiences, ecommerce analytics, and enhanced retailer workflows.
- Establish cross-functional alignment across Product, Sales, Marketing, Finance, and Legal, with governance forums and transparent decision-making processes.
- Launch pilot programs and experimentation frameworks to validate AI-powered products with retailer feedback.
- Enable sales teams with AI-specific strategies, enablement materials, and training programs.
- Conduct market intelligence and competitive analysis to inform product and commercialization decisions.
Requirements
- 8+ years of experience in strategy, product commercialization, or GTM planning.
- Experience developing GTM strategies for AI-powered products, retailer solutions, or enterprise technology platforms.
- Deep understanding of AI technologies and ability to translate technical concepts into business value.
- Expertise in product positioning, pricing frameworks, and solution packaging.
- Strong analytical capabilities, including modeling, forecasting, and evaluating solution performance.
- Exceptional cross-functional leadership skills.
- Excellent written and verbal communication skills.
- Strong quantitative skills for opportunity sizing, impact assessment, pricing strategy, and financial outlook.
- Demonstrated ability to operate effectively in ambiguous and rapidly changing environments.
Conditions
- Remote role based in Canada (ON, AB, BC, or NS only).
- Base pay range: $234,000 - $247,000 CAD.
- Eligible for new hire equity grant and annual refresh grants.
- Preferred qualifications: Familiarity with conversational AI, ecommerce analytics, or retail technology; Advanced knowledge of AI product monetization models; MBA or advanced degree.