Director of Growth

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Growth based in United States.

This is a high-impact leadership opportunity to build and scale a sophisticated customer growth engine in a rapidly evolving energy market.

• Define and lead the customer acquisition and conversion strategy, identifying the highest-impact opportunities for sustainable customer and revenue growth.
• Own annual and quarterly growth plans, forecasts, budgets, and portfolio-level investment decisions, balancing customer volume, marginal efficiency, contribution economics, payback, and lifetime value.
• Partner with executive leadership on growth targets, media investment, resource allocation, strategic priorities, and performance recommendations.
• Build and lead a high-performing Growth organization and agency or partner ecosystem, developing channel leaders and establishing a culture of accountability, experimentation, speed, and continuous improvement.
• Own performance across online and offline acquisition channels, including paid search, paid social, display and programmatic, affiliates, CTV, OOH, direct mail, creator and influencer partnerships, and emerging channels.
• Diversify the acquisition portfolio by identifying, sizing, testing, and scaling new channels, audiences, partnerships, and distribution opportunities.
• Establish scalable testing programs across audiences, creative, messaging, offers, landing experiences, creators, channels, and customer journeys.
• Own the conversion growth roadmap across websites, landing pages, and acquisition funnels, prioritizing opportunities based on customer insights, expected impact, and speed to learning.
• Lead a rigorous experimentation program covering user experience, messaging, offers, conversion paths, and site performance.
• Partner with Product, Design/UX, Engineering, Brand, Creative, and Organic Growth to deploy, measure, and scale improvements throughout the customer journey.
• Integrate SEO, AI-powered search/GEO, and organic growth into the broader acquisition and conversion strategy.
• Define acquisition and conversion KPIs and establish the operating cadence for reviewing performance and making investment decisions.
• Leverage attribution, media mix modeling, incrementality testing, cohort analysis, LTV analysis, forecasting, and other advanced measurement approaches to guide strategy.
• Partner with Marketing Analytics to strengthen measurement frameworks, analytics infrastructure, forecasting models, dashboards, and decision-support capabilities.
• Identify opportunities to use AI, automation, and emerging technologies to improve experimentation velocity, creative development, marketing effectiveness, and operating efficiency.
• Translate complex analytical findings into clear growth actions, experiments, investment decisions, and executive recommendations.
• Ensure acquisition and conversion initiatives are properly instrumented, testable, and measurable, with a strong focus on true incremental and marginal returns.

• 12+ years of progressive experience in Growth Marketing, Performance Marketing, Customer Acquisition, or a closely related discipline.
• 5+ years leading teams, functions, or complex multi-channel growth portfolios.
• Proven track record of scaling customer and revenue growth through sophisticated, multi-channel acquisition strategies.
• Experience managing significant marketing investments, ideally including eight-figure annual budgets.
• Deep expertise across both digital and offline performance marketing, with demonstrated success making portfolio-level investment decisions and developing new acquisition channels.
• Strong knowledge of conversion rate optimization, experimentation, digital customer journeys, SEO, and organic growth.
• Sophisticated understanding of growth economics and measurement, including CAC, LTV, payback, contribution economics, attribution, media mix modeling, incrementality, forecasting, and media investment optimization.
• Demonstrated ability to use analytics, customer insights, AI, and automation to improve growth performance, decision quality, experimentation velocity, and operational efficiency.
• Strong executive communication and commercial judgment, with the ability to turn complex performance data into clear recommendations and business decisions.
• Proven people leadership experience, including building, developing, and inspiring high-performing teams.
• Strong cross-functional influence and experience partnering with Product, Engineering, Analytics/Data, Creative, Brand, Operations, and executive stakeholders.
• Ability to think systemically across media, creative, product, conversion, measurement, and customer economics.
• Experience in energy, home electrification, clean technology, healthcare, fintech, consumer subscriptions, marketplaces, or consumer technology is a plus.
• Experience scaling both online and offline acquisition channels within the same portfolio is a plus.