Baseten powers mission-critical inference for AI companies like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer.
Recently raised a $1.5B Series F led by Altimeter Capital, Conviction Partners, and Spark Capital.
Responsibilities
Define how Marketing success is measured: establish metrics across audience growth, acquisition, activation, engagement, usage, pipeline and revenue.
Build the marketing data foundation: ingest and model data across Salesforce, HubSpot, Google Analytics, advertising platforms, web, email, product and third-party sources.
Create a medallion architecture connecting prospect and customer journeys across systems.
Develop audience and segmentation frameworks based on customer attributes, intent, engagement and product behavior.
Own lifecycle marketing analytics and identify opportunities to improve the journey.
Measure awareness and channel impact with practical frameworks.
Connect conversion and customer signals back into platforms such as Google Ads and LinkedIn.
Design and implement A/B experiments, incrementality testing and multi-touch attribution.
Requirements
5+ years of experience in marketing analytics, growth analytics, product analytics, data science, or another quantitative role.
Deep SQL fluency and strong analytical skills with large event-level datasets.
Ability to connect data across marketing, CRM, web, SEO/AEO and product systems.
Experience with paid ad platforms such as Google, LinkedIn and X.
Hands-on with Salesforce, HubSpot, and Google Analytics.
Experience building data pipelines and models with Airbyte, Fivetran, dbt, BigQuery and/or Databricks.
Comfort working with APIs, automation and integration tools such as n8n or Zapier.
Preferred qualifications
Experience with AI/ML products and inference and training metrics.
Experience with usage-based products, developer platforms or APIs.
Experience developing multi-touch attribution, incrementality measurement, media mix models.