About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a E-Comm Static Ads Designer based in France.
Responsibilities
- Design high-performance static advertisements for Meta, Pinterest, Google Display, and programmatic campaigns, with a strong focus on engagement and conversion.
- Create a broad range of creative formats and styles, from UGC-inspired and unconventional direct-response graphics to polished, premium brand layouts.
- Develop carousels, split-screen comparisons, “Us vs. Them” graphics, checklists, press-style listicles, and other performance-oriented formats.
- Develop compelling visual hooks that capture attention quickly and communicate a clear value proposition within seconds.
- Rapidly iterate on successful concepts by testing alternative headlines, backgrounds, typography, layouts, CTAs, and other creative elements.
- Produce multiple variations of high-performing concepts efficiently to support ongoing creative testing and campaign scaling.
- Maintain an organized design library that enables efficient versioning, reuse, and optimization across advertising platforms.
- Apply strong visual hierarchy, typography, composition, and contrast to guide users toward the intended action.
- Use performance insights and campaign feedback to refine creative direction and improve future iterations.
- Collaborate asynchronously with the wider team while maintaining a consistent daily overlap of approximately 2–3 hours for feedback, creative discussions, and troubleshooting.
Requirements
- Demonstrated experience designing direct-response creative for DTC, e-commerce, lead-generation, or performance marketing campaigns.
- Strong performance-first mindset, with an understanding that effective advertising creative must drive clicks, engagement, and conversions rather than simply look aesthetically appealing.
- Expert-level proficiency in at least one major design tool, such as Figma, Adobe Photoshop, or Canva, with the ability to work quickly without compromising quality.
- Proven ability to produce high volumes of creative and develop 10 or more variations of a successful concept efficiently.
- Strong understanding of visual hierarchy, typography, layout, color contrast, hooks, CTAs, and other principles used to encourage user action.
- Experience creating static paid-social advertisements, particularly images and carousels designed for measurable performance.
- Strong creative judgment and the ability to adapt visual styles to different audiences, products, platforms, and campaign objectives.
- Ability to interpret performance feedback and translate it into actionable creative iterations.
- Experience with DTC or UGC-style advertising is highly desirable.
- Strong portfolio or case studies demonstrating static paid-social or performance-media work, including examples of creative hooks, winning concepts, and iterative variations.
- Ability to explain the strategic reasoning behind design decisions and connect creative choices to campaign objectives.
- Comfortable working independently in a remote, asynchronous environment while maintaining reliable communication and meeting deadlines.
Conditions
- Remote-first, asynchronous working environment with flexibility to structure your day around focused creative work.
- Daily collaboration window of approximately 2–3 hours, typically aligned with core team hours in the US Eastern Time zone.
- Opportunity to work on high-volume performance creative where design decisions are directly connected to measurable business outcomes.
- Exposure to e-commerce, DTC, paid social, and growth-focused creative experimentation.
- High degree of autonomy and ownership over creative execution and iteration.
- Fast-paced environment that values experimentation, continuous improvement, and output over traditional hours-based work.
- Opportunity to build and refine a portfolio of performance-driven advertising work across multiple platforms and formats.
- Inclusive environment committed to equal opportunity and diverse perspectives.