About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Manager II based in Canada.
Responsibilities
- Develop the Canadian consumer marketing strategy and secure alignment with senior and executive stakeholders.
- Serve as the primary owner for executing the marketing strategy, coordinating cross-functional teams and external agencies to deliver integrated programs.
- Develop and manage brand partnerships across Canada, supporting existing relationships while identifying and evaluating new opportunities.
- Use consumer, category, market, and competitive insights to inform marketing strategy and contribute to broader business growth.
- Own the Canadian influencer program, developing locally relevant content in close partnership with media teams and agency partners.
- Lead integrated campaigns and content initiatives across paid and owned channels, ensuring work is accurate, culturally relevant, and consistent with brand standards.
- Apply deep localization expertise to marketing initiatives, including campaigns targeting consumers across different Canadian regions and Quebec.
- Build strategic and creative briefs, collaborate with channel leads, and oversee campaign execution and measurement.
- Manage relationships with agencies and internal partners across brand, media, creative, CRM, and other marketing functions.
- Track and manage the Canadian monthly marketing budget with accuracy and discipline.
- Balance long-term strategic planning with hands-on execution across multiple concurrent programs.
- Present recommendations, progress, and strategic decisions to senior leadership and build cross-functional consensus around priorities.
Requirements
- 10+ years of progressive experience in brand marketing and integrated campaign marketing, with a strong balance of strategy and execution.
- Experience preferably gained within a consumer technology company operating across the U.S. and Canada or within a similarly complex multi-market environment.
- Demonstrated ability to develop marketing strategies that translate business objectives into compelling brand narratives and impactful campaigns.
- Strong understanding of integrated brand and campaign marketing, including strategic and creative briefing, channel planning, agency collaboration, execution, and performance measurement.
- Ability to move comfortably between executive-level strategic thinking and hands-on marketing execution.
- Excellent written and verbal communication skills, with confidence presenting and defending marketing strategies to senior executives and C-suite stakeholders.
- Deep understanding of Canadian culture and consumer behavior, including regional differences and experience developing marketing programs for audiences in Quebec.
- Strong cross-functional leadership and collaboration skills, with the ability to build consensus and align diverse teams around shared objectives.
- Strong judgment, organization, and project management skills, with the ability to manage multiple high-priority initiatives simultaneously.
- Bachelor’s degree or equivalent practical experience.
- Familiarity with Québécois culture and bilingual English/French capabilities are preferred.
Conditions
- Competitive Canadian base salary of $163,000–$172,000 CAD, depending on permanent work location and other relevant factors.
- Eligibility for a new-hire equity grant and annual equity refresh grants.
- Remote work within Canada, with current hiring limited to Ontario, Alberta, British Columbia, and Nova Scotia.
- Flexible work approach designed to give employees autonomy over where they do their best work.
- Market-competitive benefits package tailored to the employee’s location.
- Opportunities to work on high-impact consumer marketing initiatives in a fast-moving technology environment.
- Opportunities to collaborate with cross-functional teams across brand, media, creative, CRM, partnerships, and growth marketing.