About the company
Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI.
Responsibilities
- Conceptualize and define content marketing assets that reflect our goals, campaign themes, and target personas. Develop project briefs, messaging, and detailed outlines for content assets.
- Flex between strategist, writer, and editor by reviewing all content deliverables and authoring content as needed.
- Create a wide range of content assets, including data reports, e-books, short-form visuals, videos, articles, webinars, and webpages for priority industries and personas.
- Partner with product marketing, regional marketing, demand generation, customer marketing, sales, and creative to drive alignment on content topics.
- Review and edit all content to ensure it is consistent with Coursera’s messaging, style, voice, and tone, and support quarterly editorial calendar planning for content marketing.
Requirements
- 5+ years of experience in content marketing, preferably in a B2B/enterprise environment creating content assets and strategies for full-funnel marketing campaigns.
- Strong writer with a demonstrated history of producing a variety of content, such as e-books, data reports, videos, and webpages.
- Experience using AI-powered tools to improve efficiency and scale content production.
- Understanding of SEO/AIO/GEO content creation best practices.
- Experience handling multiple projects at once and driving alignment with stakeholders across marketing disciplines, sales, and brand & creative.
- Bachelor’s Degree in English, Communication, Journalism, or a related field.
Conditions
- This role is available in the following US Pay Zones: US Zone 3: $114,400 - $143,000; US Zone 4: $106,400 - $133,000.
- At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.