About the company
Acumatica is a leading innovator in cloud ERP solutions for growing businesses worldwide. We are different by design, helping small and midsized companies thrive in today's digital economy. Our culture is collaborative and high-energy, valuing work/life balance, efficiency, simplicity, and freakishly friendly customer service.
Responsibilities
- Own Acumatica's global brand strategy and ensure it supports the company's business strategy and long-term growth ambitions.
- Develop and steward Acumatica's brand architecture, including the relationship between corporate brand, products, solutions, and initiatives.
- Own corporate identity and company-wide brand standards, ensuring consistent application across markets and customer touchpoints.
- Lead the strategy, development, execution, and measurement of global brand and advertising programs.
- Build integrated programs spanning video, CTV, programmatic, digital, social, print, sponsorships, events, and emerging channels.
- Define how Acumatica uses AI and emerging marketing technologies to improve creative development, audience insights, advertising optimization, measurement, personalization, and marketing productivity.
- Set strategy and influence senior executives while remaining close enough to the work to challenge agencies, interrogate performance, and drive continuous improvement.
Requirements
- Proven experience in brand strategy, advertising, and media expertise.
- Strong creative judgment, analytical rigor, and business acumen.
- Understanding of how brand and advertising influence the customer journey.
- Ability to operate at multiple altitudes: strategy and hands-on execution.
- Experience with brand architecture, corporate identity, and brand governance.
- Familiarity with AI and emerging marketing technologies.
Conditions
- Full-time position.
- Reports to the CMO.